MediaBuyerPlanner: Advertising on tissue packs is common in Japan, with over four billion branded packs given away annually. So it made sense for the Japan National Tourism Organization to run a campaign using promotional tissue packs to encourage North American travel to Japan.
The campaign, via AdPack USA, will launch at this week’s New York Times Travel Show at the Javits Center. The tissue packs feature the “Yokoso (Welcome) Japan, East of Ordinary” campaign slogan, along with scenes of different symbols of Japanese culture
Now through March 2007, AdPack USA is holding a tissue pack design contest. The Tissue Tactics competition provides a fun way for brand managers and the creative community to learn about the effectiveness of tissue pack marketing. For contest rules and information on how to enter, go to www.adpackusa.com.
Related stories:
- Ad Council, U.S. Army Reach Teens with Tissue Packs
- AdPack USA: Win Free Campaign, Cash, in Tissue Tactics Contest
- Five Below Targets Teens with Tissue Packs
- Thomas Targets Doctor’s Offices with Tissue Packs
- Bank Orders 2 Million Branded Tissue Packs
- Advertisers Brand Tissue Packs
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