MediaBuyerPlanner: Hoping to excite new readers, Jane magazine has engaged in what is likely to be a word of mouth wonder, launching a campaign already being blogged about.
The magazine has identified a pretty, 29-year-old woman who is a self-proclaimed virgin, and has appointed itself the vehicle by which she will find a suitable date and lose her virginity before her thirtieth birthday.
The campaign will include a blog, videos, a forum and voting.
It has already captured the attention of blogs such as Steve Hall’s Adrants, BL Ochman’s WhatsNextBlog (which asks, “What, no eBay auction? No MySpace page?”), and Feministing.
Vahe Habeshian BIO
08.24.06
