http://www.mpdailyfix.com/its-not-about-you/?utm_source=rss&utm_medium=rss&utm_campaign=its-not-about-you Opinions. Commentary. News. Sat, 11 Feb 2012 13:14:15 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/its-not-about-you/comment-page-1/#comment-30726 Neil Anuskiewicz Wed, 03 Oct 2007 04:33:52 +0000 http://www.mpdailyfix.com/its-not-about-you/#comment-30726 Agreed! Dale Carnegie made this point more than 70 years ago: it is not about you, it is about the other person. Good advice then: good advice now. The truth is, and we must never forget it, people care about themselves and their concerns, well before they care about yours. Agreed!
Dale Carnegie made this point more than 70 years ago: it is not about you, it is about the other person. Good advice then: good advice now.
The truth is, and we must never forget it, people care about themselves and their concerns, well before they care about yours.

]]> http://www.mpdailyfix.com/its-not-about-you/comment-page-1/#comment-30725 Michael Rubin, Arment Dietrich Fri, 28 Sep 2007 21:23:57 +0000 http://www.mpdailyfix.com/its-not-about-you/#comment-30725 Lois, I believe people intrinsically "get" this already. It's the practical application -- how do you get it done and make it happen -- that glazes people's over. But it's also what makes this business so gosh darn fun! Thanks for taking the time to post, and thanks for the inspiration. I appreciate it! Cheers, Michael Lois,
I believe people intrinsically “get” this already. It’s the practical application — how do you get it done and make it happen — that glazes people’s over. But it’s also what makes this business so gosh darn fun!
Thanks for taking the time to post, and thanks for the inspiration. I appreciate it!
Cheers,
Michael

]]> http://www.mpdailyfix.com/its-not-about-you/comment-page-1/#comment-30724 Lois Kelly Fri, 28 Sep 2007 17:20:20 +0000 http://www.mpdailyfix.com/its-not-about-you/#comment-30724 Michael, Yes, it's a simple but big idea. The challenge is re-educating marketers (and the branding and "messaging" consultants) to do just this. It's a Eureka moment when people like to talk about a company. And I see it as the simple but terribly effective way to bridge the gap (Grand Canyon?) between marketing and sales and customers. Lois Michael,
Yes, it’s a simple but big idea. The challenge is re-educating marketers (and the branding and “messaging” consultants) to do just this. It’s a Eureka moment when people like to talk about a company. And I see it as the simple but terribly effective way to bridge the gap (Grand Canyon?) between marketing and sales and customers.
Lois

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