MarketingVOX: In Rome, a new clothing line called Shyno features a new tech-savvy way for people to flirt with one another.
“Shyno is selling t-shirts emblazoned with unique SMS codes. So if you see someone you fancy, you go to Shyno SMS site and shoot off your timid little missive of love to your bella Italiana (or Italiano) of choice,” writes Gridskipper (via PSFK).
The shirts sell for $50.
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