http://www.mpdailyfix.com/is-traditional-advertising-dead/?utm_source=rss&utm_medium=rss&utm_campaign=is-traditional-advertising-dead Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/is-traditional-advertising-dead/comment-page-1/#comment-20428 Dusan Vrban Mon, 03 Apr 2006 11:58:22 +0000 http://www.mpdailyfix.com/is-traditional-advertising-dead/#comment-20428 Well, this is a question that is much talked about lately. Most certainly some cases show that direct mailing is much more cost effective than advertising. But let's consider that most of the marketing figures that out and starts direct mail campaign. What would happen? The same that happened to advertising. Responses would fall down. People don't want to check 200 mail outlets daily. I think that 30 or 40 years ago there was not so many advertisers and so many TV channels. That's why advertising today is less responsive. On the other hand, it very much depends on target group. Technical people prefer price and time. So they will buy from the internet almost no matter the brand. But there are still some target groups and products that consider "brand" as safety. Well, I belive advertising is droppind down which is ok. On the other hand, good media will allways be a strong opinion leader. And the more information you can get, the more you will need someone to tell you which are relevant. So advertising is not about to die. It is just about to get a "normal" pricing. :-) Well, this is a question that is much talked about lately. Most certainly some cases show that direct mailing is much more cost effective than advertising. But let’s consider that most of the marketing figures that out and starts direct mail campaign. What would happen? The same that happened to advertising. Responses would fall down. People don’t want to check 200 mail outlets daily.
I think that 30 or 40 years ago there was not so many advertisers and so many TV channels. That’s why advertising today is less responsive.
On the other hand, it very much depends on target group. Technical people prefer price and time. So they will buy from the internet almost no matter the brand. But there are still some target groups and products that consider “brand” as safety.
Well, I belive advertising is droppind down which is ok. On the other hand, good media will allways be a strong opinion leader. And the more information you can get, the more you will need someone to tell you which are relevant. So advertising is not about to die. It is just about to get a “normal” pricing.

]]> http://www.mpdailyfix.com/is-traditional-advertising-dead/comment-page-1/#comment-20427 Justin Foster Mon, 03 Apr 2006 08:42:40 +0000 http://www.mpdailyfix.com/is-traditional-advertising-dead/#comment-20427 Great points on the how the big brands grew. Add Google, MySpace, and Red Bull to the list. A question - why does Microsoft advertise? Especially their business applications. You would think they would know better, but I guess you should never under-estimate a CMO with a big budget. Great points on the how the big brands grew. Add Google, MySpace, and Red Bull to the list. A question – why does Microsoft advertise? Especially their business applications. You would think they would know better, but I guess you should never under-estimate a CMO with a big budget.

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