http://www.mpdailyfix.com/is-price-really-the-most-important-factor-in-consumer-loyalty/?utm_source=rss&utm_medium=rss&utm_campaign=is-price-really-the-most-important-factor-in-consumer-loyalty Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/is-price-really-the-most-important-factor-in-consumer-loyalty/comment-page-1/#comment-27984 Allen Weiss Fri, 25 May 2007 12:50:05 +0000 http://www.mpdailyfix.com/is-price-really-the-most-important-factor-in-consumer-loyalty/#comment-27984 Hi All, I will say one more final thing on this topic...I wasn't able to get the methodology used for this study (the precise questionnaire), but since they are looking a preferences (i.e., what is important to customers), then unless they use conjoint analysis to determine these preferences (or at least a rating system), then the results are bogus. Most likely, they are using a 1-7 scale which doesn't constrain people's preferences and reflects trade-offs...thus the results would not indicate what people really think is most important. Of course, being able to see the exact questionnaire would allow me (or others) to see what the results really mean. Hi All,
I will say one more final thing on this topic…I wasn’t able to get the methodology used for this study (the precise questionnaire), but since they are looking a preferences (i.e., what is important to customers), then unless they use conjoint analysis to determine these preferences (or at least a rating system), then the results are bogus. Most likely, they are using a 1-7 scale which doesn’t constrain people’s preferences and reflects trade-offs…thus the results would not indicate what people really think is most important. Of course, being able to see the exact questionnaire would allow me (or others) to see what the results really mean.

]]> http://www.mpdailyfix.com/is-price-really-the-most-important-factor-in-consumer-loyalty/comment-page-1/#comment-27983 Glenn Gow Thu, 24 May 2007 04:15:56 +0000 http://www.mpdailyfix.com/is-price-really-the-most-important-factor-in-consumer-loyalty/#comment-27983 Allen, perhaps we should ask what objective the press release has. It certainly isn't to inform, it's to sell. I could just as easily lift the words off the press release and create a new, and probably more accurate headline -- "Free shipping continues to be the most important enticement to drive customers back to sites." Unfortunately, that wouldn't help DoubleClick very much, now would it? Allen, perhaps we should ask what objective the press release has. It certainly isn’t to inform, it’s to sell.
I could just as easily lift the words off the press release and create a new, and probably more accurate headline — “Free shipping continues to be the most important enticement to drive customers back to sites.”
Unfortunately, that wouldn’t help DoubleClick very much, now would it?

]]> http://www.mpdailyfix.com/is-price-really-the-most-important-factor-in-consumer-loyalty/comment-page-1/#comment-27982 Allen Weiss Wed, 23 May 2007 19:25:08 +0000 http://www.mpdailyfix.com/is-price-really-the-most-important-factor-in-consumer-loyalty/#comment-27982 Hi Jason, Thanks. Technically, you are right..it needs to be the only factor. But, to be honest, this is precisely what many engineers I've worked with believe is the basis for buying various products (such as computer chips). They believe that people just look for the cheapest product...simple as that... which implies that they make decisions based on one factor...price. Hi Jason,
Thanks. Technically, you are right..it needs to be the only factor.
But, to be honest, this is precisely what many engineers I’ve worked with believe is the basis for buying various products (such as computer chips). They believe that people just look for the cheapest product…simple as that… which implies that they make decisions based on one factor…price.

]]> http://www.mpdailyfix.com/is-price-really-the-most-important-factor-in-consumer-loyalty/comment-page-1/#comment-27981 Roger Anderson Wed, 23 May 2007 17:30:55 +0000 http://www.mpdailyfix.com/is-price-really-the-most-important-factor-in-consumer-loyalty/#comment-27981 Allen, First off thanks for your efforts to get to the truth of the matter - Research Reveals That A Headline Gets More Attention Than The Story We don't even need to fund the survey. Allen,
First off thanks for your efforts to get to the truth of the matter – Research Reveals That A Headline Gets More Attention Than The Story
We don’t even need to fund the survey.

]]> http://www.mpdailyfix.com/is-price-really-the-most-important-factor-in-consumer-loyalty/comment-page-1/#comment-27980 Jason Moore Wed, 23 May 2007 14:08:14 +0000 http://www.mpdailyfix.com/is-price-really-the-most-important-factor-in-consumer-loyalty/#comment-27980 "The point is this: You can't have price be the most important factor in consumer purchase (and loyalty) and at the same time not have the competitor with the lowest price have 100% market share." This statement requires that price is the ONLY factor. It can be the most important factor, and the lowest priced option not have 100% share. “The point is this: You can’t have price be the most important factor in consumer purchase (and loyalty) and at the same time not have the competitor with the lowest price have 100% market share.”
This statement requires that price is the ONLY factor. It can be the most important factor, and the lowest priced option not have 100% share.

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