Comments on: Is Money the New Sex?

By: Lewis Green

Lewis Green — Mon, 14 Aug 2006 14:00:12 +0000

Thanks again, Ann. This is a good example of why we need to understand our audiences:
“Bartle Bogle Hegarty copywriter Matt Ian said the concept seemed in keeping with the overall marketing strategy, especially since the new Smirnoff product is billed as ‘tea with attitude.’
“The brand is rolling out in the Northeast this summer, which conjured images of ’summer communities like the Hamptons [and] Martha’s Vineyard,’ he said. ‘Having grown up in that world,’ added Ian, who is from Greenwich, Conn., ‘I know that it’s a target that doesn’t get offended easily. It’s good-natured ribbing.’”

By: Ann Handley

Ann Handley — Thu, 10 Aug 2006 21:25:54 +0000

BTW, in case you missed it, the (very funny) "Tea Partay" video was produced by Bartle Bogle Hegarty for Smirnoff Raw Tea. Here's the story: http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1002984057

By: Robert Hruzek

Robert Hruzek — Thu, 10 Aug 2006 18:30:12 +0000

“But do they know how much you earn?”
Good Lord, the last thing you want is your kid blurbing out how much you make! Otherwise, great post.
I rather expect most young people don’t have a sound grasp of the value of money today – and its the parents who are failing them! A little more well-considered disclosure will certainly help them in the long run!

By: Ann Handley

Ann Handley — Thu, 10 Aug 2006 17:31:29 +0000

Lewis: Oh yeah — I watched it. What’s not to love? Or at least, what’s not to laugh at?
Best line: “We might be vanilla but our Labs are chocolate!”

By: Lewis Green

Lewis Green — Thu, 10 Aug 2006 17:28:40 +0000

Ann,
I should be ashamed, I suppose, but the video had me laughing from beginning to end. I may be too old to still call myself a free spirit, but old personality traits are hard to lose. Thank you for sharing. By the way, I guess you must have watched, as well, since you know it’s crass. I love it!

By: Ann Handley

Ann Handley — Thu, 10 Aug 2006 15:12:27 +0000

Great post, Jonathan.
Speaking of crass, this might resonate with some of you:
http://www.youtube.com/watch?v=PTU2He2BIc0
: )

By: Lewis Green

Lewis Green — Thu, 10 Aug 2006 14:47:57 +0000

My clients definitely talk money–first, what will it cost them to hire me and second, what are our goals? I insist that goals are measurable before I take on a client. And measuring growth in units sold and/or dollars is where we want to be. I think the problem discussing money arises when within any organization a class of people make 100 times or 200 times more than the average worker. That is crass in my opinion.

By: Jason Manheim

Jason Manheim — Thu, 10 Aug 2006 12:05:15 +0000

The people I normaly associate with are very open about the subject of green and I very much enjoy bringing that mentality to others outside of that group; watching their hearts skip a beat. The more we talk and write about it the more the people using the cr-cr-cr-ass crutch will open up a bit.
If money is the new sex then I guess social networking is the new chocolate.