Comments on: Is Creativity the New Innovation?

By: David Armano

David Armano — Mon, 03 Jul 2006 15:03:20 +0000

Christelle,
That was inspirational. I love it. Words to live by:
“It is only with the heart that one can see rightly; what is essential is invisible to the eye”
“You become responsible, forever, for what you have tamed”
Thanks for the additional thoughts.

By: Christelle

Christelle — Mon, 03 Jul 2006 11:36:51 +0000

This article make me think about The Little Prince written by Antoine de Saint Exupéry : I invite you to read the following link : http://en.wikipedia.org/wiki/The_Little_Prince We should never forget the child who sleep deep inside our heart when we become grown up!! Marketers should involve children more often in the process of customer driven innovation and creativity!! To end, I propose you to see what it could gives as result when school opten his door to creativity : http://visionary.wordpress.com/2006/05/05/cdi-un-jeu-denfant/

By: David Armano

David Armano — Mon, 03 Jul 2006 05:50:31 +0000

Paul: aren’t you glad you watched it? It’s just one of those things that will stick with you.
Mike: Sounds like you’ve had some very cool experiences with coaching individuals. I couldn’t agree with you more–many people are creative but have allowed that part of them to lie dormant. Or they find creative outlets outside of work (which is great).
But with the right kind of strategy–you can be creative in many lines of work, even if it’s as subtle as organizing files in a way that no-one has thought of before.
But as marketers, can we afford NOT to be creative?

By: Michael Wagner

Michael Wagner — Mon, 03 Jul 2006 00:16:12 +0000

David, I especially like it when an engineer re-discovers their creative spirit.
I have been fortunate to have facilitated meetings where people start off firmly stating, “I’m not creative!” Only to discover that indeed they are.
It can be a very emotional experience for some when they realize they have been telling themselves a lie for a very long time.
Keep creating, Mike

By: Paul McEnany

Paul McEnany — Sat, 01 Jul 2006 22:54:04 +0000

Wow- I finally got the time to sit down and watch the speech. Just brilliant.
His dancer story at the end just perfectly summed it up.
P

By: David Armano

David Armano — Sat, 01 Jul 2006 16:20:37 +0000

Ming: “I think on the contrary to your post, that creativity needs to be challenged, not left on it’s own.”
David: “An environment that encouraged and challenged creativity and the fruits of it.”
Ming, I did mention challenge. And I am not proposing to ditch discipline. One the contrary, in D-school we stayed up all night working on projects while my other college friends partied hard
Creativity is not about being a bohemian–or even an artist. But it is about sometimes being unconventional, curious, empathetic and not being afraid to make mistakes. These things require a certain brand of discipline, but that’s different from rigid structure that focuses on rules, group thought and academics (grades).
BTW, engineers can also be creative–just like car salesmen:
http://darmano.typepad.com/logic_emotion/2006/06/creative_engine.html

By: MING

MING — Sat, 01 Jul 2006 03:32:59 +0000

I was a Whack kid in school.
Yes they tried to kill my creativity. but it’s creativity that kept me creative.
creativity however benifits from a harness and some dicipline.
and excells in constricted places.
I think on the contrary to your post, that creativity needs to be challenged, not left on it’s own.
WHat can help creativity grow.
Is Optimism, faith, confidence- mixed with a bit of rebellion.
so there needs to be something to rebel againts.
thus:school!
from,
and artist/carsalesman

By: David Armano

David Armano — Sat, 01 Jul 2006 01:15:57 +0000

Mike,
I’m glad you watched the video. 20 minutes of time is a lot to ask of someone these days–but this is worth it.
I’m a little surprised that people didn’t feel motivated to discuss this. I think it may have to do with a misconception of what creativity really is.
Many people think all creative individuals are “artists” of some kind. I think an engineer or project manager can be creative. Or even a marketing professional!

By: Michael Wagner

Michael Wagner — Fri, 30 Jun 2006 21:06:45 +0000

David – thanks for flagging this presentation along with your observations about the role of creativity! Much needed – deeply appreciated.
This is THE “good word” to end the week with – I hope many ruminate on this.
Keep creating, Mike