http://www.mpdailyfix.com/is-ab-testing-online-on-the-rise/?utm_source=rss&utm_medium=rss&utm_campaign=is-ab-testing-online-on-the-rise Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/is-ab-testing-online-on-the-rise/comment-page-1/#comment-33641 John Herrington Fri, 29 Feb 2008 20:06:10 +0000 http://www.mpdailyfix.com/is-ab-testing-online-on-the-rise/#comment-33641 Hi Roy, This is something that's been going on for quite some time now as online provides the ability to measure and track so much more than ever before. I'd say that if marketers aren't using this level of testing then they're behind the curve. Hi Roy,
This is something that’s been going on for quite some time now as online provides the ability to measure and track so much more than ever before. I’d say that if marketers aren’t using this level of testing then they’re behind the curve.

]]> http://www.mpdailyfix.com/is-ab-testing-online-on-the-rise/comment-page-1/#comment-33640 leigh duncan-durst Thu, 28 Feb 2008 19:07:50 +0000 http://www.mpdailyfix.com/is-ab-testing-online-on-the-rise/#comment-33640 There are individuals that have been doing this aggressively for years. For example, I understand that History, Bio and A&E channels online have been doing aggressive A/B testing for years - both in the stores and merchandising slots on the channel web pages. I understand keep the results in a black book to fuel learning across the enterprise. In the past I've been called into clients who expressed the desire to do A/B testing on their own platforms. We spent alot of time addressing the constraints of their publishing platforms for leveraging this testing and providing proper metrics... Very often there was other operational junk in the way making this prohibitive. But yes, Roy - I'm definitely seeing this being done by smart companies and expect it will become a standard in the future. There are individuals that have been doing this aggressively for years.
For example, I understand that History, Bio and A&E channels online have been doing aggressive A/B testing for years – both in the stores and merchandising slots on the channel web pages. I understand keep the results in a black book to fuel learning across the enterprise.
In the past I’ve been called into clients who expressed the desire to do A/B testing on their own platforms. We spent alot of time addressing the constraints of their publishing platforms for leveraging this testing and providing proper metrics… Very often there was other operational junk in the way making this prohibitive.
But yes, Roy – I’m definitely seeing this being done by smart companies and expect it will become a standard in the future.

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