MarketingVOX: Aegis Group’s Isobar has added some search marketing power, naming veteran Fredrick Marckini to the new position of chief global search officer, writes Ad Week.
Marckini founded iProspect?in 1996 and in late 2004 sold it to Isobar for an estimated $50 million. Rob Murray, the company’s president, succeeds him at iProspect as chief executive.
Marckini will lead teams in London and Boston for Isobar’s global search unit. Their task is to roll out iProspect’s search engine and pay-per-click optimization tools across the Isobar network – some 80-plus offices in 35 markets. Isobar has handled assignments for Hyundai, Pfizer and RadioShack, among others.
Agencies have been getting serious about bolstering their search capabilities. AKQA recently added Agency.com’s Scott Symonds as executive media director with a mandate to build the agency’s search prowess. And Ogilvy’s Neo@Ogilvy has upped its ranks to employ 35 search specialists.
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