http://www.mpdailyfix.com/inviting-outsiders-in-helps-companies-live-long-and-prosper/?utm_source=rss&utm_medium=rss&utm_campaign=inviting-outsiders-in-helps-companies-live-long-and-prosper Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/inviting-outsiders-in-helps-companies-live-long-and-prosper/comment-page-1/#comment-324148 Email Marketing Company Mon, 13 Jun 2011 07:09:02 +0000 http://www.mpdailyfix.com/inviting-outsiders-in-helps-companies-live-long-and-prosper/#comment-324148 For a movie & product, this strategy will really work.. !! For a movie & product, this strategy will really work.. !!

]]> http://www.mpdailyfix.com/inviting-outsiders-in-helps-companies-live-long-and-prosper/comment-page-1/#comment-32408 Neil Anuskiewicz Mon, 07 Jan 2008 12:06:48 +0000 http://www.mpdailyfix.com/inviting-outsiders-in-helps-companies-live-long-and-prosper/#comment-32408 I bet it was intentional. They wanted leaks and blogs to build anticipation. BTW, I went to see the Blair Witch Project by myself some years ago in the afternoon (wanted a little break). It was a movie that was marketed by buzz. Anyway, I was the ONLY one in the theater so when the previews came on (for horror movies) I was quite uncomfortable and freaked. Then the movie came on and it was some kids running around in the woods. I had to laugh. I bet it was intentional. They wanted leaks and blogs to build anticipation.
BTW, I went to see the Blair Witch Project by myself some years ago in the afternoon (wanted a little break). It was a movie that was marketed by buzz. Anyway, I was the ONLY one in the theater so when the previews came on (for horror movies) I was quite uncomfortable and freaked.
Then the movie came on and it was some kids running around in the woods. I had to laugh.

]]> http://www.mpdailyfix.com/inviting-outsiders-in-helps-companies-live-long-and-prosper/comment-page-1/#comment-32407 Small Business Marketing Sat, 29 Dec 2007 21:07:54 +0000 http://www.mpdailyfix.com/inviting-outsiders-in-helps-companies-live-long-and-prosper/#comment-32407 I think that this strategy works for a product like a movie where there is a plot that lends itself by nature to interpretation. For a product or service that targets a specific problem you could give away the secret by just revealing the name much less involve outsiders in the development process. I think that this strategy works for a product like a movie where there is a plot that lends itself by nature to interpretation. For a product or service that targets a specific problem you could give away the secret by just revealing the name much less involve outsiders in the development process.

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