In this Marketing Over Coffee brought to you by MarketingProfs:
We talk with Seth Godin about his new book: Linchpin
Marketing Over Coffee with Seth Godin
Show length 23:30
00:52 What’s Linchpin about?
02:30 How do entrepreneurial linchpins fit in to large organizations?
05:40 Who are the artists?
06:55 Can you get beyond Dunbar’s Number? Gary V. is using Twitter to add two zeros.
08:10 What is The Resistance? What is Emotional Labor?
11:22 Thrashing – a classic Marketing problem, and yes, Duke Nukem! Real artists ship.
14:16 Is there any future for mass media advertising?
15:30 What’s are the trends in privacy?
17:15 Zen Habits – Read Leo’s Blog
18:40 Making dreams come true and having Super Powers
21:12 Where the books come from
Our theme song is called Mellow G by Fonkmasters from the Podsafe Music Network.
Tags: Dunbar's Number, Linchpin, Marketing, Seth Godin
[...] of Seth Godin’s Linchpin By Annie Ogdon Cooley Today I listened into Marketing Prof’s Marketing over Coffee. John Wall interviewed Seth Godin on his recently released book, Linchpin. I have not yet gotten my [...]