MediaBuyerPlanner: Internet radio is booming, boosted in large part by terrestrial radio operators.
According to the Internet Radio Scorecard from JP Morgan, unique visitors to all of internet radio grew 22 percent year over year in January 2007, to about 53.3 million. The 22 percent growth in unique visitors was driven by the terrestrial radio operators, whose unique visitors grew about 71 percent year over year and about 2 percent sequentially. Unique visitors for internet operators, on the other hand, grew only about 4 percent year over year, and experienced a 15 percent sequential decline.
The growth in terrestrial operators online reflects their recent investments into digital/online operations, according to the scorecard.
CBS Radio’s unique visitors increased 4 percent sequentially to 3.1 million, while Clear Channel’s unique visitors declined about 5 percent sequentially to 9.2 million. Unique visitors to Clear Channel and CBS Radio’s sites represent more than 23 percent of the total internet radio audience.
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