MediaBuyerPlanner: Monster Media, working with JCDecaux North America, the world leader in airport advertising, has expanded its airport presence, rolling out a new campaign using its MonsterVision product in three major airports.
The program features MonsterVision’s interactive advertising system at airports in Miami, Orlando and Houston where JCDecaux holds the advertising concession rights, and will give advertisers the ability to reach more than 12.5 million passengers each month.
Monster first installed the program at McCarran International Airport in Las Vegas earlier this year (via Houston Business Journal).
With the addition of these new locations, Monster Media will have the ability to reach more than 12.5 million passengers each month with MonsterVision systems in U.S. airports, according to the company.
The first campaign to use these interactive billboards will be from Orbitz Worldwide and will appear in airports in Las Vegas, Houston, Miami and Orlando.
MonsterVision is a patented advertising medium that uses advanced motion-activated technology to deliver branding messages in high traffic areas. Oversized images are activated by passers-by who then “participate in the advertising,” writes Mediaweek.
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