MarketingProfs

MediaBuyerPlanner: According to a new study by the Association of National Advertiser, 67 percent of marketers currently develop integrated marketing programs across most or all of their brands, but only 33 percent are “very happy” with their efforts, BtoB reports.
Sixty-three percent of marketers rank organizational issues as the greatest challenge to successfully integrating their marketing efforts. Also, 72% of respondents said the development of a “big” creative idea that can be leveraged across all marketing channels is the most important contribution that an agency can make toward an integrated marketing campaign.