Comments on: Innovation Matters: Balancing Sustained Versus Disruptive Innovation

By: Eric Zeitoun

Eric Zeitoun — Tue, 24 Nov 2009 22:34:32 +0000

Thanks for your comments and positive responses.
Tony, you are absolutely correct that Apple is the perfect example of a well balanced innovation pipeline, alternating between slight optimization on the Iphone and new category breakthrough (e.g. Iphone)

By: Tony Faustino

Tony Faustino — Sun, 22 Nov 2009 11:25:45 +0000

Fantastic article Eric!
After reading this content, I immediately thought about the recent articles Fortune magazine published about Apple and Steve Jobs in their CEO of the Decade Issue. The four Innovation Models explaining sustained versus disruptive innovation describe how Apple has carefully balanced these models in executing their iPod and iPhone brand management.
This article is going in my Delicious.com bookmarks right now. I agree with @Dee – thank you for clearly and simply explaining these important innovation concepts.

By: Dee Gardner

Dee Gardner — Thu, 19 Nov 2009 02:56:45 +0000

Very succinct and powerful. I love the term “Disruptive innovation” I have seen it in other places but I have never seen it explained so well.
Thanks Eric

By: Erika Barbosa

Erika Barbosa — Thu, 19 Nov 2009 01:40:46 +0000

Great post. Times such as these just force you to think more strategic as a marketer. Even outside of a recession, keeping “balance” in mind is always helpful. You want to work smarter, not harder.