MediaBuyerPlanner: The business of networked digital displays in retail establishments and other public places has reached a level of sustainable growth after several years of struggle, according to a new InfoTrends study (via Tekrati).
The narrowcasting industry saw a compound annual growth rate of 56 percent from 2004 to 2006, and InfoTrends expects revenue growth to be 18.5 percent between 2006 and 2011.
Of the 51 current users of networked digital displays or in-store TV who responded to the survey, 100 percent expected to maintain the same level of spending or to increase it.
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