The beginning of a new year is a good time to reflect on one’s career and position. For some new ideas on how to make marketing a more influential role inside a business, I spoke to Roy Young, president of MarketingProfs and a man who many of you probably know.
Roy is also co-author of a book called Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact. He has worked with numerous marketers from IBM, Wells Fargo, Microsoft and Visa – resulting in improving the stature and value of marketing at these companies.
In this podcast, Roy advises marketers to speak the language of business and not just the language of marketing, He also recommends that marketers should develop systematic processes for their marketing similar to processes developed by finance so that outcomes for marketing can be better measured and tracked. All good advice and I would love to hear how corporate marketers in the community achieve what he suggests because I believe many do.
