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	<title>Comments on: If I Had a Dollar&#8230;</title>
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		<title>By: atul chatterjee</title>
		<link>http://www.mpdailyfix.com/if-i-had-a-dollar/comment-page-1/#comment-41162</link>
		<dc:creator>atul chatterjee</dc:creator>
		<pubDate>Tue, 05 May 2009 10:15:09 +0000</pubDate>
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		<description>&quot;If you had a dollar, where would you put it?&quot; What a lovely way to put across the point.
Thanks I am a content writer.
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		<content:encoded><![CDATA[<p>&#8220;If you had a dollar, where would you put it?&#8221; What a lovely way to put across the point.<br />
Thanks I am a content writer.</p>
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		<title>By: Paul Dunay</title>
		<link>http://www.mpdailyfix.com/if-i-had-a-dollar/comment-page-1/#comment-41161</link>
		<dc:creator>Paul Dunay</dc:creator>
		<pubDate>Fri, 01 May 2009 21:26:56 +0000</pubDate>
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		<description>@ Aslihan - and whats at the heart of a customer referral program ... Content.
Great point or focus of a good content effort - Customer Success Stories, Customer Testimonials etc
great point!
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		<content:encoded><![CDATA[<p>@ Aslihan &#8211; and whats at the heart of a customer referral program &#8230; Content.<br />
Great point or focus of a good content effort &#8211; Customer Success Stories, Customer Testimonials etc<br />
great point!</p>
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		<title>By: Paul Dunay</title>
		<link>http://www.mpdailyfix.com/if-i-had-a-dollar/comment-page-1/#comment-41160</link>
		<dc:creator>Paul Dunay</dc:creator>
		<pubDate>Fri, 01 May 2009 21:25:03 +0000</pubDate>
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		<description>@ Paul - While B2C isnt my bag - I still think it would be content - look at Ford (aka Scott Monty)
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		<content:encoded><![CDATA[<p>@ Paul &#8211; While B2C isnt my bag &#8211; I still think it would be content &#8211; look at Ford (aka Scott Monty)</p>
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		<title>By: Paul Dunay</title>
		<link>http://www.mpdailyfix.com/if-i-had-a-dollar/comment-page-1/#comment-41159</link>
		<dc:creator>Paul Dunay</dc:creator>
		<pubDate>Fri, 01 May 2009 21:21:52 +0000</pubDate>
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		<description>@ Elaine - totally agree it is the foundation for a good in-bound lead strategy
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		<content:encoded><![CDATA[<p>@ Elaine &#8211; totally agree it is the foundation for a good in-bound lead strategy</p>
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		<title>By: Elaine Fogel</title>
		<link>http://www.mpdailyfix.com/if-i-had-a-dollar/comment-page-1/#comment-41158</link>
		<dc:creator>Elaine Fogel</dc:creator>
		<pubDate>Wed, 29 Apr 2009 23:27:36 +0000</pubDate>
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		<description>Paul, I totally agree that content is number one. It helps build top-of-mind awareness and especially in B2B, it promotes in-bound leads.
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		<content:encoded><![CDATA[<p>Paul, I totally agree that content is number one. It helps build top-of-mind awareness and especially in B2B, it promotes in-bound leads.</p>
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		<title>By: Aslihan Ayan</title>
		<link>http://www.mpdailyfix.com/if-i-had-a-dollar/comment-page-1/#comment-41157</link>
		<dc:creator>Aslihan Ayan</dc:creator>
		<pubDate>Wed, 29 Apr 2009 19:00:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.mpdailyfix.com/if-i-had-a-dollar/#comment-41157</guid>
		<description>Why not go for the first best place to make a sale and invest your dollar on customer centric programs. If the goal is to create brand awareness and lead generation, maybe a customer referal program will provide more effective buzz and leads. Since your customers will be promoting your business to their collagues.
When you hear about a company /solution from a collague or a friend, you are more likely to buy from the company.
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		<content:encoded><![CDATA[<p>Why not go for the first best place to make a sale and invest your dollar on customer centric programs. If the goal is to create brand awareness and lead generation, maybe a customer referal program will provide more effective buzz and leads. Since your customers will be promoting your business to their collagues.<br />
When you hear about a company /solution from a collague or a friend, you are more likely to buy from the company.</p>
]]></content:encoded>
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		<title>By: Paul Barsch</title>
		<link>http://www.mpdailyfix.com/if-i-had-a-dollar/comment-page-1/#comment-41156</link>
		<dc:creator>Paul Barsch</dc:creator>
		<pubDate>Wed, 29 Apr 2009 15:55:18 +0000</pubDate>
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		<description>Paul, great advice for a B2B firm. How would you answer to the question, &quot;if you only had a dollar, where would you put it&quot; in a B2C scenario?
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		<content:encoded><![CDATA[<p>Paul, great advice for a B2B firm. How would you answer to the question, &#8220;if you only had a dollar, where would you put it&#8221; in a B2C scenario?</p>
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