The markets have crashed. Credit is scarce. Consumers are scared. Everywhere, there is fear, uncertainty and doubt. There’s a new kind of media that’s taking the world by storm, but investments are shrinking fast.
And marketers? Their heads are on the chopping block.
Sounds familiar, doesn’t it? But I’m not talking about 2008 — I’m looking back to 1929. You know the story. But do you know the name of the most successful national soft drink at the eve of the Great Depression? Probably not — because they cut back on marketing. An obscure brand out of Atlanta took a different tack and emerged victorious — even in troubled times.
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Very good. I think the vignette at the end needs to be a little more subtle. Have him handle the drink and pan on his face; the soda brand is out of view. Then dramatically reveal the soda brand’s name at the very end.
in that case, you must have to plan properly, it just on the strategies