MarketingVOX: IBM and Yahoo have partnered to offer business a free data-search tool in what is being termed a challenge to Google in a promising market.
The partners have combined a free version of IBM’s OmniFind enterprise search offering with Yahoo-powered web searches, reports Reuters. Yahoo and IBM expect to shake up the enterprise search market, where Google, Autonomy and FAST hold sway but are confronting challenges from software giants Microsoft, Oracle and SAP.
Google rules at the lower end of the market with its search appliances, the top tier of which can search through half a million business documents – the same number as the free software from IBM and Yahoo.
Consistent with it recent realignment around customer audiences and advertising, Yahoo is not likely to itself venture into enterprise search; instead, its likely intent is to use the IBM partnership to strengthen its search brand in the work environment.
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