http://www.mpdailyfix.com/ibm-end-of-advertising-as-we-know-it/?utm_source=rss&utm_medium=rss&utm_campaign=ibm-end-of-advertising-as-we-know-it Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/ibm-end-of-advertising-as-we-know-it/comment-page-1/#comment-31762 John Rosen Wed, 14 Nov 2007 00:19:39 +0000 http://www.mpdailyfix.com/ibm-end-of-advertising-as-we-know-it/#comment-31762 For the record, every five to ten years I have seeen some version of the very same report, with the very same point of view: Advertising as we have known it is going away. Quick! Run for the exits! Learn new skills! Change industries! Learn how to sell pencils on the sidewalk. What industry, after all, is NOT undergoing radical change? Healthcare? Telecommunications? Financial Services? Travel & Leisure? Auto manufacturing? PUH-LEEEEZE! Nothing is happening in advertising that isn't also happening in every other industry: Changing technology, Globalization, Deregulation, Evolving demographics, Unexpected competition. Get used to it. For the record, every five to ten years I have seeen some version of the very same report, with the very same point of view: Advertising as we have known it is going away. Quick! Run for the exits! Learn new skills! Change industries! Learn how to sell pencils on the sidewalk. What industry, after all, is NOT undergoing radical change? Healthcare? Telecommunications? Financial Services? Travel & Leisure? Auto manufacturing? PUH-LEEEEZE! Nothing is happening in advertising that isn’t also happening in every other industry: Changing technology, Globalization, Deregulation, Evolving demographics, Unexpected competition. Get used to it.

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