MarketingVOX: IAC announced this week that it would launch an “online destination for the Black community featuring topical content, relevant services and a platform for community interaction,” reports paidContent.org.
The site is meant to not only attract African-Americans, but also blacks from Africa, Latin America, and the Caribbean as well.
The site, planned for a January 2008 launch, is the second initiative announced recently by the IAC Programming division, which is headed by Michael Jackson [not the singer]. The company also is also planning a personal finance site with Dow Jones.
Major competition for the new website includes AOL Black Voices and BlackPlanet.com.
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Vahe Habeshian BIO
04.19.07
