MarketingVOX: The Interactive Advertising Bureau has created a one-stop hub for online advertising specifications, reports MediaPost.
The database will enable interactive marketers to make more efficient buys by comparing specs from 88 publishers. Participating publishers have been asked to update the database within 72 hours of making a change to their ad unit specs.
Related stories:
- IAB/PwC: Record Internet Ad Revenues for Q4 and Full-Year 2006
- IAB Sets Digital Media Measurement Standards
- IAB Demands comScore, Nielsen/NetRatings Submit to Audit
- IAB: Here’s How to Measure Lead Quality
- IAB to Congress: SPY Act Hinders E-Commerce, Info Flow
- IAB/PwC: Record Online Ad Revenue of $17B in 2006
