Comments on: How to Use Social Media to ‘Win Friends and Influence People’

By: Thanksgiving Like It’s 1932: Dale Carnegie’s Greatest Adventure in Living — David Eckoff blog

Wed, 24 Nov 2010 16:50:55 +0000

[...] “How to Use Social Media to Win Friends and Influence People“ By Paul Chaney, MarketingProfs [...]

By: lieben

lieben — Tue, 03 Mar 2009 22:00:11 +0000

Interessante Informationen.

By: Lesbiche

Lesbiche — Tue, 27 Jan 2009 05:54:54 +0000

Nice site you have!

By: Paul Chaney

Paul Chaney — Thu, 08 Jan 2009 17:59:20 +0000

@Elaine @Martha @Nancy @Carri – I think Dale’s advice is especially relevant given these hard times we’re facing. Getting close to your customers, treating them with respect and sincere interests can only bode well. Don’t you agree?

By: Carri Bright

Carri Bright — Wed, 07 Jan 2009 20:04:02 +0000

I enjoyed your post immensely and I am embarrassed to remember my first days starting a company blog for a previous employer and adding nothing but links to our products. There really was no conversation there. I just didn’t get it.
Having been in Customer Service in some form or another for the last 15 years, I can attest that the most difficult thing to learn and to teach is how to be authentic in your communication.
People much prefer to be talked to rather than talked at. And reciprocity, listening BEFORE speaking is definitely the cornerstone of that.

By: Nancy Selig

Nancy Selig — Tue, 06 Jan 2009 15:13:48 +0000

I try to treat colleagues and clients far better than they expect. You never know what kind of morning, night, meeting, etc. they had prior to seeing you, and what impact the incidence had on their behavior. It is very important to communicate a positive message. The sales rule is to answer a telephone with a smile… now I blog with a smile.

By: Martha

Martha — Tue, 06 Jan 2009 03:17:02 +0000

Good advice. Perfect timing too. I promised myself I’d get started on twitter tonight (only two months after the October seminar…which I really enjoyed by the way). This is a very good reminder of what not to do. Thanks!

By: Elaine Fogel

Elaine Fogel — Tue, 06 Jan 2009 01:51:10 +0000

How true, Paul. Doesn’t the same thing go for in-person networking? The more you give and show interest, the more people become your brand ambassadors.

By: Paul Chaney

Paul Chaney — Mon, 05 Jan 2009 21:19:40 +0000

Thanks for all the comments everyone. I appreciate your insights. As usual, not only do they amplify the truths I was attempting to convey, but provide an even greater measure of value.
@Lindy – I see where you’re coming from. I like to be treated like “I” like to be treated as well.
I have to stick to my guns on the “do unto…” philosophy though. Its intent is to consider the other person first, so in my view there is a good likelihood you’ll get your wish.
Ultimately, thanks to the advent of social media we get to be human again. It’s what Megatrends foresaw — hi-tech has enabled hi-touch. As to the principles Dale taught, they are timeless and perfectly suited to this new world.

By: Kim L.

Kim L. — Mon, 05 Jan 2009 20:40:41 +0000

Timely post. I’m usually on the receiving end of being ambushed by well meaning PR and marketing firms. One of the best approaches was from a person whom I regularly encountered on the same LinkedIn groups and had begun to follow on Twitter. Knowing that we shared a common view made me more receptive when he approached me about what his company had to offer. I suggest that everyone pimping their services via Twitter, LinkedIn, Facebook, etc… read this article. If how we’re marketing is changing, then so should how we sell. Look forward to more articles on this topic!

By: Kathy Hrach

Kathy Hrach — Fri, 02 Jan 2009 18:23:22 +0000

Great topic. You could write a book on how Carnegie’s advice applies to social media. We’ve all experienced “drive by” online networking attempts that leave us feeling used – usually because someone is talking at us, not with us.
I also see a lot of Bloggers and Twitter personalities who are incredibly warm and care about their readers. Their numbers show that they know how to win friends.

By: Beth Harte

Beth Harte — Fri, 02 Jan 2009 17:24:11 +0000

@PaulChaney, thanks for featuring me in your post, it’s much appreciated. My philosophy is just treat other people with dignity and respect. Funny how in business that gets lost in all the politics. I am hopeful that business mindsets are starting to change.
@LarryPrevost, @Jim”Genuine”Turner, @LindyAsimus, maybe because the business culture is becoming more connected, especially online, we will see those callused ‘dog eat dog’ days coming to an end. I have a feeling that companies that don’t start treating customers, prospects and employees properly and with respect won’t be around for too much longer. And Dale Carnegie is never old-school. Heck, in fact most people never went to that school…and they probably should have.

By: Lindy Asimus

Lindy Asimus — Fri, 02 Jan 2009 15:29:06 +0000

Big Dale Carnegie fan. Loved it… all the way up to the golden rule bit. This must be one of the more common topics on the internet.
I could be the single human in the known universe that would prefer you not treat me as you would like to be treated. Much better, treat me like I wish to be treated. And I’ll be happy to return the courtesy. Who knows? In some cases we may like the same thing. Or not.
Now this is a small thing, perhaps, but these kinds of glib statements get me every time!
As to the popular idea that reciprocity is universally ingrained as a conditioned response, I think those days are gone with Good Ol’ Dale.
The imperative to reciprocate has been callused over, slowly but surely, for many.

By: seosoeasy

seosoeasy — Fri, 02 Jan 2009 06:43:00 +0000

Nowadays i was interested in social media and think i got your article in right time which learned me a lot and my interests upon it increases.Wish you a prosperous new year.

By: Ed Eppley

Ed Eppley — Fri, 02 Jan 2009 00:29:43 +0000

Paul,
Ask the hundreds of thousands of business professionals who give their time to charitable organizations. Those who give generously and unselfishly, with no expectation of return universally say they are rewarded personally and professionally. Interesting how an “abundance mentality” pays off for everyone.
Ed

By: Jim "Genuine" Turner

Jim "Genuine" Turner — Thu, 01 Jan 2009 18:14:28 +0000

I love how basic principals like this are becoming more mainstream. This goes against the many times i have been told “business is business” and “dog eat dog” and “just win baby” okay that last one was a Raider Nation thing, but those things are not working. It’s the company that invites you into their home to have coffee and sit and talk that are winning the business. Great post Paul. Happy New Year to you and all the folks here at Marketing Profs.

By: Larry Prevost

Larry Prevost — Thu, 01 Jan 2009 17:20:04 +0000

Paul,
Thank you for your thoughts. In my classes I’m constanly running into people who feel Carnegie is “old school” and has no place in this tech oriented society. At the same time I also meet students who feel that we spend way to much time with tech and we have to “become human again”. I’m glad to see that there are sales and marketing people like yourself who are savvy enough to blend the two together and make things happen in a big way. Keep making it real.

By: Paul | OptimalPersuasion.com

Paul | OptimalPersuasion.com — Wed, 31 Dec 2008 20:49:33 +0000

Thanks Paul for the insights. It’s always a good idea to keep in mind that people connect to us, or read our posts, for THEIR reasons. It’s ultimately about THEM.

By: Blog Expert

Blog Expert — Wed, 31 Dec 2008 15:54:23 +0000

Great post. It is always nice to know how to use social media to influence people. That is technically what I go after.