Telling your company’s story can be a little like going on a first date. You might be all gussied up and at the right place—but you need to think about the art of conversation, too. How can you make sure you don’t bore your date to tears? How can you share information about yourself that engages the listener?
As in dating, telling your company’s story requires a little planning, talking, and listening. You can unearth the good stories about your company by asking yourself (or others in your company) the right questions.
To get your creativity flowing, Ann Handley, MarketingProfs chief content officer and co-author of Content Rules, suggests companies ask themselves specific questions.
We’ve put them in this colorful infodoodle slideshow. (You also can find the questions at the end of this post.)
Companies should ask themselves these questions.
1. What is unique about your business?
2. What is interesting about how your business was founded? About your founder?
3. What problem is your company trying to solve?
4. What inspired your business?
5. What aha moments has your company had?
6. How has your business evolved?
7. What’s an unobvious way to tell your story?
8. What do you consider normal and boring that other folks would think is cool?
Tags: brand, Branding, Content, Content Marketing, Marketing, MarketingProfs
Great article. It touches the most essential assets a company or a brand has.
I find my customers, completely unaware of their unique stories.
Sometimes we reveille those stories in the most unexpected way…
but creating such a questionnaire – is a great idea,
and can help greatly in our day to day work
[...] created this below based on that part of my talk — a so-called “infodoodle” of How to Tell Your Company’s Story. Part doodle, part… well, info!… I love how it’s a reimagined remix of part of my [...]
BRILLIANT!
You have made some very good points here!
I know i will put these insights to the test!
Thank you!
[...] when you’re telling a story that you want to share. Yesterday, my infodoodle, “How to Tell Your Company’s Story,” was published at the Daily Fix. The questions come from a talk by Content Rules co-author [...]
[...] How to Tell Your Company’s Story [infodoodle] – I love this post over MarketingProfs. It is very simple but does a great job outlining how a company can tell its story in an impactful manner. This is definitely something that you need to check out if you are on the brand side of things or just like telling stories. [...]
[...] an info-doodle or sketchnote from a [...]
[...] How to Tell Your Company’s Story by Veronica Maria Jarski – Last but not least, is one of my favorite finds of the year: Ms. Jarski’s infodoodles. This one happens to be about another of my faves: storytelling. [...]