http://www.mpdailyfix.com/how-to-measure-attention/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-measure-attention Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37682 Jerry D. Cress , Jr. Mon, 13 Oct 2008 17:22:25 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37682 I think most people problems comes from never seeing from there left eye.I close mine to see the world in a new light.The brain always looks from the right eye. Try looking at a telescope, most look with there right eye, try it with your left one for a change. I think most people problems comes from never seeing from there left eye.I close mine to see the world in a new light.The brain always looks from the right eye. Try looking at a telescope, most look with there right eye, try it with your left one for a change.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37681 Neil Anuskiewicz Sat, 11 Oct 2008 20:03:52 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37681 By the way, before I start my article on Google Analytics are there any things in particular people would like to know about it? My qualifications for writing the article is that I have been using Google Analytics before they were Google Analytics (They were called "Urchin" before they were purchased by Google). They used to cost around $800/month. Google bought them and they became free immediately. But there is a lot there so it would be nice to have some thoughts on what questions people would like to have answered in my article? If I do not know the answer, I will research it before I write. By the way, before I start my article on Google Analytics are there any things in particular people would like to know about it?
My qualifications for writing the article is that I have been using Google Analytics before they were Google Analytics (They were called “Urchin” before they were purchased by Google). They used to cost around $800/month. Google bought them and they became free immediately.
But there is a lot there so it would be nice to have some thoughts on what questions people would like to have answered in my article? If I do not know the answer, I will research it before I write.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37680 Neil Anuskiewicz Wed, 08 Oct 2008 13:27:09 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37680 I will write the primer on using Google Analytics. As for your question on what Google does with the data, only God and Google know the answer to that one. Well, I think so anyway, maybe the info is out there somewhere. I will look. I will write the primer on using Google Analytics.
As for your question on what Google does with the data, only God and Google know the answer to that one. Well, I think so anyway, maybe the info is out there somewhere. I will look.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37679 Valeria Maltoni Wed, 08 Oct 2008 12:54:58 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37679 Also, if interested, see the follow up post by Marshall Sponder - <a href="http://tinyurl.com/4oqc7s" rel="nofollow">http://tinyurl.com/4oqc7s</a> Also, if interested, see the follow up post by Marshall Sponder – http://tinyurl.com/4oqc7s

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37678 Valeria Maltoni Wed, 08 Oct 2008 00:32:53 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37678 Neil - I think an article on Google Analytics for beginners would be read. Maybe others share the same opinion. I was actually thinking that all that data we all look at in Google Analytics, Google actually collects and stores, and potentially analyzes for itself. It's all information it can cross reference with search, etc. Neil -
I think an article on Google Analytics for beginners would be read. Maybe others share the same opinion. I was actually thinking that all that data we all look at in Google Analytics, Google actually collects and stores, and potentially analyzes for itself. It’s all information it can cross reference with search, etc.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37677 Neil Anuskiewicz Tue, 07 Oct 2008 21:59:33 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37677 Well, Valeria, I am not sure exactly all that Google Analytics can do but (in a nut shell): Who came to your Web site, from where, and what did they do when they got there. You can also see where people, in the aggregate, went on your site, what they clicked on, and what they did not click on. You can tell where they left your site. It tracks things like conversions, however you define them, as well so you know what is working and not working from natural search engine searches, Google AdWords, etc. As far as I can tell, there is nothing on what people wrote about anywhere (do you mean like google alerts or whatever type thing?). To do a better job on this, I would probably need to write a longer post here or even write an article about Google Analytics. As far as I can tell, they only show you info regarding your Websites so not much about what is going on beyond your sites (e.g., the writing you mentioned). What specifically do you want to do know about Google Analytics and I probably can tell you? I am thinking of just sitting down and writing a Google Analytics primer article as I think everyone should be using Google Analytics. I do write articles fairly regularly and will check if this topic is over-covered or under-covered in writing. Well, Valeria, I am not sure exactly all that Google Analytics can do but (in a nut shell):
Who came to your Web site, from where, and what did they do when they got there.
You can also see where people, in the aggregate, went on your site, what they clicked on, and what they did not click on. You can tell where they left your site. It tracks things like conversions, however you define them, as well so you know what is working and not working from natural search engine searches, Google AdWords, etc.
As far as I can tell, there is nothing on what people wrote about anywhere (do you mean like google alerts or whatever type thing?). To do a better job on this, I would probably need to write a longer post here or even write an article about Google Analytics.
As far as I can tell, they only show you info regarding your Websites so not much about what is going on beyond your sites (e.g., the writing you mentioned).
What specifically do you want to do know about Google Analytics and I probably can tell you?
I am thinking of just sitting down and writing a Google Analytics primer article as I think everyone should be using Google Analytics. I do write articles fairly regularly and will check if this topic is over-covered or under-covered in writing.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37676 Valeria Maltoni Tue, 07 Oct 2008 17:14:50 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37676 Kevin - Approval processes are still based on paper/print cycles. I agree with you, we can/should move faster through approval cycles to be more responsive - or in sync, just in time - with the marketplace. Kevin -
Approval processes are still based on paper/print cycles. I agree with you, we can/should move faster through approval cycles to be more responsive – or in sync, just in time – with the marketplace.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37675 Valeria Maltoni Tue, 07 Oct 2008 17:07:28 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37675 @Neil - I would love to take a peek behind the scenes at Google Analytics. Do they compile trends on topics people write about? How do they leverage the information? @SEOServices - Thank you for reading. @Neil – I would love to take a peek behind the scenes at Google Analytics. Do they compile trends on topics people write about? How do they leverage the information?
@SEOServices – Thank you for reading.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37674 Kevin Horne Tue, 07 Oct 2008 15:42:22 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37674 Sorry,,,the first sentence from my prior post was supposed to be in quotes to reflect the author's insight, not mine. Apologies. Sorry,,,the first sentence from my prior post was supposed to be in quotes to reflect the author’s insight, not mine. Apologies.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37673 Kevin Horne Tue, 07 Oct 2008 15:39:01 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37673 We would also be much better equipped on having the appropriate copy and information on the page when they land there. This of course is the next big challenge after we solve the measurement piece. The current process for getting a simple banner ad approved at a client, sometimes requiring the CMO (!), can seriously take weeks, especially when a couple of rounds of revision are required. There is technology to address ad variations for sure. But until we talk clients down from the ledge, we might not have that infinite mix of "right ad at the right time" to spring on the prospect. We would also be much better equipped on having the appropriate copy and information on the page when they land there.
This of course is the next big challenge after we solve the measurement piece. The current process for getting a simple banner ad approved at a client, sometimes requiring the CMO (!), can seriously take weeks, especially when a couple of rounds of revision are required.
There is technology to address ad variations for sure. But until we talk clients down from the ledge, we might not have that infinite mix of “right ad at the right time” to spring on the prospect.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37672 SEO Services Tue, 07 Oct 2008 12:10:50 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37672 Nice post. Thanks for sharing. Nice post.
Thanks for sharing.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37671 Neil Anuskiewicz Tue, 07 Oct 2008 01:36:23 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37671 All joking aside, your post was excellent. There is not a day that goes by that I do not look at Google Analytics. Some of the data I look at has fairly obvious meaning but much of it does not. Your post and those you reference are very helpful in advancing Web analytics, which now has the technology to show you the data but turning that data into useful information is an area where we need a lot of forward progress. All joking aside, your post was excellent. There is not a day that goes by that I do not look at Google Analytics.
Some of the data I look at has fairly obvious meaning but much of it does not. Your post and those you reference are very helpful in advancing Web analytics, which now has the technology to show you the data but turning that data into useful information is an area where we need a lot of forward progress.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37670 Neil Anuskiewicz Tue, 07 Oct 2008 01:28:27 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37670 Well, Valeria, if you took me for a spin you would not have to go fast. Well, Valeria, if you took me for a spin you would not have to go fast.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37669 Valeria Maltoni Tue, 07 Oct 2008 01:03:50 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37669 @Neil - better I stay with slower, automatic cars. No Autobahn here. @Williams - care to give me some context here? @Neil – better I stay with slower, automatic cars. No Autobahn here.
@Williams – care to give me some context here?

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37668 williams Mon, 06 Oct 2008 22:51:58 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37668 MLS Search Filed under: MLS - 01 Oct 2008 You can browse through for sale by owner properties by going through the MLS listings or using the MLS search facility. Whether the property you own is a residential one, a kennel property, a horse farm, a ranch.. MLS MLS Search
Filed under: MLS – 01 Oct 2008
You can browse through for sale by owner properties by going through the MLS listings or using the MLS search facility. Whether the property you own is a residential one, a kennel property, a horse farm, a ranch..
MLS

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37667 Neil Anuskiewicz Mon, 06 Oct 2008 22:23:18 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37667 Valeria, Darn, I was hoping you'd take me out for a spin. Valeria,
Darn, I was hoping you’d take me out for a spin.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37666 Valeria Maltoni Mon, 06 Oct 2008 19:36:53 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37666 Neil - probably not ;-) BetterRetail - you might be correct in that assessment. Neil – probably not
BetterRetail – you might be correct in that assessment.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37665 BetterRetail Mon, 06 Oct 2008 19:25:52 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37665 "It would be fascinating to see how and if.." my hunch is Google has been doing just that for a long time. “It would be fascinating to see how and if..” my hunch is Google has been doing just that for a long time.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37664 Neil Anuskiewicz Mon, 06 Oct 2008 18:25:09 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37664 So are you buying this car? You stopped right before you told us... So are you buying this car? You stopped right before you told us…

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37663 Valeria Maltoni Mon, 06 Oct 2008 16:51:35 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37663 Levon - In creating content for online interactive experiences, visualizing how people filter and providing clear paths to what *they* may be looking for is important. That's why "search", along with "linking", is such a key function in a dynamic environment. It allows us to adjust to and help users. Levon -
In creating content for online interactive experiences, visualizing how people filter and providing clear paths to what *they* may be looking for is important. That’s why “search”, along with “linking”, is such a key function in a dynamic environment. It allows us to adjust to and help users.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37662 Web 2.0 Marketing Mon, 06 Oct 2008 16:37:09 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37662 I agree when I was in the market for a car last year I too saw the model and make everywhere. The world is full of distortion and much info -- so learning to filter down to what is important is key. I agree when I was in the market for a car last year I too saw the model and make everywhere. The world is full of distortion and much info — so learning to filter down to what is important is key.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37661 Valeria Maltoni Mon, 06 Oct 2008 15:56:32 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37661 Harry - I'm glad you mention Facebook. That gives the opportunity to share Jason Falls excellent post on Facebook Group and Brand Page Best Practices <a href="http://tinyurl.com/3m8sza" rel="nofollow">http://tinyurl.com/3m8sza</a> Attention *is* given to messaging that is relevant and interesting and thus provides value, as you put so well here. Kudos on identifying the problem of time starved marketers: valuable and relevant content. Context plays a large role in discovering the so what part and building on it. Nice to meet you, virtually. Harry -
I’m glad you mention Facebook. That gives the opportunity to share Jason Falls excellent post on Facebook Group and Brand Page Best Practices http://tinyurl.com/3m8sza
Attention *is* given to messaging that is relevant and interesting and thus provides value, as you put so well here. Kudos on identifying the problem of time starved marketers: valuable and relevant content. Context plays a large role in discovering the so what part and building on it. Nice to meet you, virtually.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37660 Valeria Maltoni Mon, 06 Oct 2008 15:50:05 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37660 Elaine - Privacy is a big issue. I wrote about it extensively at Conversation Agent and at Fast Company. Part of the dialogue needs to be around disclosure. As well, providing prominent opt out features - I tend to opt out any newsletter where I am signed up automatically, yet I opt in content that is relevant and useful. Last week I discussed how micro-targeting can make your customers happier at Fast Company, if that is of interest [http://tinyurl.com/4nuc3y ]. Elaine -
Privacy is a big issue. I wrote about it extensively at Conversation Agent and at Fast Company. Part of the dialogue needs to be around disclosure. As well, providing prominent opt out features – I tend to opt out any newsletter where I am signed up automatically, yet I opt in content that is relevant and useful.
Last week I discussed how micro-targeting can make your customers happier at Fast Company, if that is of interest [http://tinyurl.com/4nuc3y ].

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37659 Valeria Maltoni Mon, 06 Oct 2008 15:42:39 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37659 BetterRetail - Google tracks a lot of movement online. It would be fascinating to see how and if the information converges between Analytics for blogs, DoubleClick for ads, gmail, maps, and all sorts of other products they have. I had a demo of the maps capabilities at a recent conference and was blown away at the interactivity one can build in 3D. BetterRetail -
Google tracks a lot of movement online. It would be fascinating to see how and if the information converges between Analytics for blogs, DoubleClick for ads, gmail, maps, and all sorts of other products they have. I had a demo of the maps capabilities at a recent conference and was blown away at the interactivity one can build in 3D.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37658 Harry Hallman Mon, 06 Oct 2008 15:28:02 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37658 Thanks Valeria, excellent post. This is why we try to market to people going through lifestyle changes (marriage, college etc). I also believe that is why social network (media if you like) marketing works so well. People who become a fan or friend of a page or profile you create on Facebook or Myspace obviously have an interest in our company or product. If a company, marketing through a social network, creates relevant and interesting messaging that provides value, they will be able to create a relationship with the consumer. That relationship will have a positive effect on results achieved from other media. While this is not scientific, I have noticed that clients we help market though social networks get better email read rates. This increased attention comes from the fact that you are building a social relationship with the consumer. Think about it, when you see an email from a friend or family member you open it 100% of the time. The problem is many companies who have spent the time and effort to build a social network fan base are not providing relevant, interesting and valuable information. They are treating social networks like magazine ads. Thanks again for the post. Thanks Valeria, excellent post. This is why we try to market to people going through lifestyle changes (marriage, college etc). I also believe that is why social network (media if you like) marketing works so well. People who become a fan or friend of a page or profile you create on Facebook or Myspace obviously have an interest in our company or product.
If a company, marketing through a social network, creates relevant and interesting messaging that provides value, they will be able to create a relationship with the consumer. That relationship will have a positive effect on results achieved from other media. While this is not scientific, I have noticed that clients we help market though social networks get better email read rates. This increased attention comes from the fact that you are building a social relationship with the consumer. Think about it, when you see an email from a friend or family member you open it 100% of the time.
The problem is many companies who have spent the time and effort to build a social network fan base are not providing relevant, interesting and valuable information. They are treating social networks like magazine ads.
Thanks again for the post.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37657 Elaine Fogel Mon, 06 Oct 2008 14:38:55 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37657 How come we like to know what our prospects and customers are doing, but when the tables are turned, we don't want anyone tracking us? Privacy anyone? How come we like to know what our prospects and customers are doing, but when the tables are turned, we don’t want anyone tracking us?
Privacy anyone?

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37656 BetterRetail Mon, 06 Oct 2008 14:04:14 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37656 Super article. For those with a Google email account Google automatically signs you in when you go to Google.com. This might seem like a nice convenient feature but it also enables session-over-session tracking by Google, allowing them to do pretty much all the things discussed in Numerati. Super article. For those with a Google email account Google automatically signs you in when you go to Google.com. This might seem like a nice convenient feature but it also enables session-over-session tracking by Google, allowing them to do pretty much all the things discussed in Numerati.

]]>