http://www.mpdailyfix.com/how-to-measure-attention/ Opinions. Commentary. News. Mon, 22 Mar 2010 00:12:14 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37682 Jerry D. Cress , Jr. Mon, 13 Oct 2008 17:22:25 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37682 I think most people problems comes from never seeing from there left eye.I close mine to see the world in a new light.The brain always looks from the right eye. Try looking at a telescope, most look with there right eye, try it with your left one for a change. I think most people problems comes from never seeing from there left eye.I close mine to see the world in a new light.The brain always looks from the right eye. Try looking at a telescope, most look with there right eye, try it with your left one for a change.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37681 Neil Anuskiewicz Sat, 11 Oct 2008 20:03:52 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37681 By the way, before I start my article on Google Analytics are there any things in particular people would like to know about it? My qualifications for writing the article is that I have been using Google Analytics before they were Google Analytics (They were called "Urchin" before they were purchased by Google). They used to cost around $800/month. Google bought them and they became free immediately. But there is a lot there so it would be nice to have some thoughts on what questions people would like to have answered in my article? If I do not know the answer, I will research it before I write. By the way, before I start my article on Google Analytics are there any things in particular people would like to know about it?
My qualifications for writing the article is that I have been using Google Analytics before they were Google Analytics (They were called “Urchin” before they were purchased by Google). They used to cost around $800/month. Google bought them and they became free immediately.
But there is a lot there so it would be nice to have some thoughts on what questions people would like to have answered in my article? If I do not know the answer, I will research it before I write.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37680 Neil Anuskiewicz Wed, 08 Oct 2008 13:27:09 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37680 I will write the primer on using Google Analytics. As for your question on what Google does with the data, only God and Google know the answer to that one. Well, I think so anyway, maybe the info is out there somewhere. I will look. I will write the primer on using Google Analytics.
As for your question on what Google does with the data, only God and Google know the answer to that one. Well, I think so anyway, maybe the info is out there somewhere. I will look.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37679 Valeria Maltoni Wed, 08 Oct 2008 12:54:58 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37679 Also, if interested, see the follow up post by Marshall Sponder - <a href="http://tinyurl.com/4oqc7s" rel="nofollow">http://tinyurl.com/4oqc7s</a> Also, if interested, see the follow up post by Marshall Sponder – http://tinyurl.com/4oqc7s

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37678 Valeria Maltoni Wed, 08 Oct 2008 00:32:53 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37678 Neil - I think an article on Google Analytics for beginners would be read. Maybe others share the same opinion. I was actually thinking that all that data we all look at in Google Analytics, Google actually collects and stores, and potentially analyzes for itself. It's all information it can cross reference with search, etc. Neil -
I think an article on Google Analytics for beginners would be read. Maybe others share the same opinion. I was actually thinking that all that data we all look at in Google Analytics, Google actually collects and stores, and potentially analyzes for itself. It’s all information it can cross reference with search, etc.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37677 Neil Anuskiewicz Tue, 07 Oct 2008 21:59:33 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37677 Well, Valeria, I am not sure exactly all that Google Analytics can do but (in a nut shell): Who came to your Web site, from where, and what did they do when they got there. You can also see where people, in the aggregate, went on your site, what they clicked on, and what they did not click on. You can tell where they left your site. It tracks things like conversions, however you define them, as well so you know what is working and not working from natural search engine searches, Google AdWords, etc. As far as I can tell, there is nothing on what people wrote about anywhere (do you mean like google alerts or whatever type thing?). To do a better job on this, I would probably need to write a longer post here or even write an article about Google Analytics. As far as I can tell, they only show you info regarding your Websites so not much about what is going on beyond your sites (e.g., the writing you mentioned). What specifically do you want to do know about Google Analytics and I probably can tell you? I am thinking of just sitting down and writing a Google Analytics primer article as I think everyone should be using Google Analytics. I do write articles fairly regularly and will check if this topic is over-covered or under-covered in writing. Well, Valeria, I am not sure exactly all that Google Analytics can do but (in a nut shell):
Who came to your Web site, from where, and what did they do when they got there.
You can also see where people, in the aggregate, went on your site, what they clicked on, and what they did not click on. You can tell where they left your site. It tracks things like conversions, however you define them, as well so you know what is working and not working from natural search engine searches, Google AdWords, etc.
As far as I can tell, there is nothing on what people wrote about anywhere (do you mean like google alerts or whatever type thing?). To do a better job on this, I would probably need to write a longer post here or even write an article about Google Analytics.
As far as I can tell, they only show you info regarding your Websites so not much about what is going on beyond your sites (e.g., the writing you mentioned).
What specifically do you want to do know about Google Analytics and I probably can tell you?
I am thinking of just sitting down and writing a Google Analytics primer article as I think everyone should be using Google Analytics. I do write articles fairly regularly and will check if this topic is over-covered or under-covered in writing.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37676 Valeria Maltoni Tue, 07 Oct 2008 17:14:50 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37676 Kevin - Approval processes are still based on paper/print cycles. I agree with you, we can/should move faster through approval cycles to be more responsive - or in sync, just in time - with the marketplace. Kevin -
Approval processes are still based on paper/print cycles. I agree with you, we can/should move faster through approval cycles to be more responsive – or in sync, just in time – with the marketplace.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37675 Valeria Maltoni Tue, 07 Oct 2008 17:07:28 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37675 @Neil - I would love to take a peek behind the scenes at Google Analytics. Do they compile trends on topics people write about? How do they leverage the information? @SEOServices - Thank you for reading. @Neil – I would love to take a peek behind the scenes at Google Analytics. Do they compile trends on topics people write about? How do they leverage the information?
@SEOServices – Thank you for reading.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37674 Kevin Horne Tue, 07 Oct 2008 15:42:22 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37674 Sorry,,,the first sentence from my prior post was supposed to be in quotes to reflect the author's insight, not mine. Apologies. Sorry,,,the first sentence from my prior post was supposed to be in quotes to reflect the author’s insight, not mine. Apologies.

]]> http://www.mpdailyfix.com/how-to-measure-attention/comment-page-1/#comment-37673 Kevin Horne Tue, 07 Oct 2008 15:39:01 +0000 http://www.mpdailyfix.com/how-to-measure-attention/#comment-37673 We would also be much better equipped on having the appropriate copy and information on the page when they land there. This of course is the next big challenge after we solve the measurement piece. The current process for getting a simple banner ad approved at a client, sometimes requiring the CMO (!), can seriously take weeks, especially when a couple of rounds of revision are required. There is technology to address ad variations for sure. But until we talk clients down from the ledge, we might not have that infinite mix of "right ad at the right time" to spring on the prospect. We would also be much better equipped on having the appropriate copy and information on the page when they land there.
This of course is the next big challenge after we solve the measurement piece. The current process for getting a simple banner ad approved at a client, sometimes requiring the CMO (!), can seriously take weeks, especially when a couple of rounds of revision are required.
There is technology to address ad variations for sure. But until we talk clients down from the ledge, we might not have that infinite mix of “right ad at the right time” to spring on the prospect.

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