Comments on: How to Make BIG Money on Facebook!

By: michel

michel — Mon, 27 Apr 2009 10:22:19 +0000

hello,
My hope is that as companies begin to realize that they need to participate in these communities in order to reach its members, that they will eventually begin to realize the enormous potential of empowering their evangelists. I think that’s the next step, as the companies that are making a sincere effort to bring value to these communties will no doubt begin to see that community members will evangelize their efforts.
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michel
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How To Make Money-How To Make Money

By: Tony Eyles

Tony Eyles — Tue, 23 Oct 2007 01:09:30 +0000

I do absolutely celebrate the way social media can help facilitate a better understanding of people’s needs for services and products. I love the honest, varied and rapid feedback that it enables. Because good marketing is about finding things we can profitably deliver to meet needs, we have always had to do this – it is just a bit harder without real-time dialogue.
It’s a measure of how poorly this has been done, though Bob, when social media commentators like yourself come across so cynical and anti marketers efforts.
We should remember also – social media may be run by the rules of the community but who pays for it? If we are to avoid dot-com 2.0. we need a symbiotic relationship.

By: Bob Glaza

Bob Glaza — Thu, 18 Oct 2007 21:06:34 +0000

I’m still trying to figure out how to crap cash – the award winning best metaphor of the week!

By: Mack Collier

Mack Collier — Thu, 18 Oct 2007 13:11:22 +0000

“Co’s need to understand that balance. The payoff for co’s are the insights in the idea exchange (listening to those convos and drawing intelligence to build new products, improve products, identify new market segments, empower evangelists, etc.).
That’s gonna be tough for a lot of co’s. Worth it, but tough to let go.”
Bingo and amen. It’s tough for companies because they are used to a ‘take first, ask questions later’ approach. Hard for many to shift their thinking to ‘we need to GIVE our customers something so that they will open up to us and be willing to work WITH us to improve our processes’.
Social media is a great facilitator for starting the conversation between company and customer.

By: CK

CK — Thu, 18 Oct 2007 05:03:48 +0000

Participate, yes…but here’s where it gets really tricky: they can’t “control” it. Sometimes they need to facilitate it by sponsoring a way for these communities to advance (for example, MProfs having a blog like this with many biz bloggers is facilitating this community). But they can’t play a large part in them (just like MProfs has many contributing writers, not just writers from MP).
Co’s need to understand that balance. The payoff for co’s are the insights in the idea exchange (listening to those convos and drawing intelligence to build new products, improve products, identify new market segments, empower evangelists, etc.).
That’s gonna be tough for a lot of co’s. Worth it, but tough to let go.

By: Mack Collier

Mack Collier — Thu, 18 Oct 2007 04:48:13 +0000

“But, help a person do something, share something or build something and that’s a terrific “ad” for the brand. It’s not rocket science but it does take understanding what the community members might need or might delight them.”
My hope is that as companies begin to realize that they need to participate in these communities in order to reach its members, that they will eventually begin to realize the enormous potential of empowering their evangelists. I think that’s the next step, as the companies that are making a sincere effort to bring value to these communties will no doubt begin to see that community members will evangelize their efforts.

By: CK

CK — Thu, 18 Oct 2007 04:34:58 +0000

“And I think you mean “they don’t give a damn,” since they don’t give a damned is not correct English.”
No, really…do we seriously now check grammar on blogs and post it in the comments? Has it gotten that conservative and petty in the ’sphere?
Please say it ain’t so. I now no longer wonder why more people don’t comment.
Or perhaps I’m missing some underlying joke?
Thanks for contributing content on your free time, Mack–agree or disagree with posts, I won’t be needling you (or anyone) on typos.

By: CK

CK — Wed, 17 Oct 2007 18:36:52 +0000

I completely “got” the headline. Found it perfectly sobering and a good tactic.
Why oh why can’t companies understand that if they themselves wouldn’t like all their ads and fake friendships slapped in their own faces then consumers probably wouldn’t either.
It’s not rocket science.
But, help a person do something, share something or build something and that’s a terrific “ad” for the brand. It’s not rocket science but it does take understanding what the community members might need or might delight them.

By: Mack Collier

Mack Collier — Wed, 17 Oct 2007 18:34:14 +0000

“When you add blogs and podcasts to that argument, as I thought you did at your post, and then add that we must play by the rules established by the community, I read that to be encompassing of all social media efforts.”
Oh I see what you are saying. And I do think that’s correct, if you are going to be a business that blogs, you need to play by the blogging community’s rules, otherwise you are wasting your time.
For example, take Wal-Mart’s ‘blog’ Life At Wal-Mart (http://walmartfacts.com/lifeatwalmart/) The ‘blog’ is a disaster, they don’t allow comments, and the posts are supposedly by Wal-Mart associates, but are so obviously bad commercials for the company that it’s a joke. Wal-Mart is breaking almost every rule that the blogging community abides by with this blog, and as a result, it is likely hurting Wal-Mart’s image. If nothing else, it shows that the company is totally clueless about how to successfully integrate blogging into its marketing strategy.
I think the key is to apply marketing strategies in a way that’s consistent with the unwritten rules for the community that you are trying to participate in, and reach.

By: B.L Ochman

B.L Ochman — Wed, 17 Oct 2007 18:23:20 +0000

good lord mack – i was sharing my enthusiasm for a tool i find incredibly valuable. I was not promoting my services any more than you, or lewis, or anyone else who puts his/her expertise out every day.
the comments on DailyFix do have the unfortunate tendency of getting bogged down in minutia and missing the forest from the trees.
I think you can agree that is happening to you today and that it happened to me yesterday.
Let’s move on.