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]]> http://www.mpdailyfix.com/how-to-break-the-curse-of-knowledge/comment-page-1/#comment-41544 Darren Thomas Thu, 25 Jun 2009 08:01:41 +0000 http://www.mpdailyfix.com/how-to-break-the-curse-of-knowledge/#comment-41544 Interesting. Essentially its all about simplicity! Interesting. Essentially its all about simplicity!

]]> http://www.mpdailyfix.com/how-to-break-the-curse-of-knowledge/comment-page-1/#comment-41543 Paul (from Idea Sandbox) Fri, 05 Jun 2009 17:27:32 +0000 http://www.mpdailyfix.com/how-to-break-the-curse-of-knowledge/#comment-41543 Tracy, If you look at all of those products in abstract- you may find solutions that will help you with your current job! Thanks for the comments! Tracy,
If you look at all of those products in abstract- you may find solutions that will help you with your current job!
Thanks for the comments!

]]> http://www.mpdailyfix.com/how-to-break-the-curse-of-knowledge/comment-page-1/#comment-41542 Paul (from Idea Sandbox) Fri, 05 Jun 2009 17:21:10 +0000 http://www.mpdailyfix.com/how-to-break-the-curse-of-knowledge/#comment-41542 Kelli, For you - the challenge is to realize how people buy software. They don't know what you know... all the features, the benefits. You gotta figure out a way to communicate the benefit of the benefits in a way that your customers want to hear... in the way that they truly shop for software tools... Kelli,
For you – the challenge is to realize how people buy software.
They don’t know what you know… all the features, the benefits.
You gotta figure out a way to communicate the benefit of the benefits in a way that your customers want to hear… in the way that they truly shop for software tools…

]]> http://www.mpdailyfix.com/how-to-break-the-curse-of-knowledge/comment-page-1/#comment-41541 Paul (from Idea Sandbox) Fri, 05 Jun 2009 17:15:14 +0000 http://www.mpdailyfix.com/how-to-break-the-curse-of-knowledge/#comment-41541 Jay, Thanks for your comment... I'm suggesting more than best practices from other industries, though. I'm suggesting you abstract the challenge you have and break it down into the real issue. You may find another field that also works with that challenge... then apply that abstract back to your own business. Thanks for the conversation! Jay,
Thanks for your comment… I’m suggesting more than best practices from other industries, though.
I’m suggesting you abstract the challenge you have and break it down into the real issue.
You may find another field that also works with that challenge… then apply that abstract back to your own business.
Thanks for the conversation!

]]> http://www.mpdailyfix.com/how-to-break-the-curse-of-knowledge/comment-page-1/#comment-41540 Tracy Fri, 05 Jun 2009 15:49:33 +0000 http://www.mpdailyfix.com/how-to-break-the-curse-of-knowledge/#comment-41540 Very interesting point! Now I can't stop thinking about all of the products I know from all of my different jobs. So much for getting work done today...j/k. I like the approach that you are presenting here. Very interesting point! Now I can’t stop thinking about all of the products I know from all of my different jobs. So much for getting work done today…j/k. I like the approach that you are presenting here.

]]> http://www.mpdailyfix.com/how-to-break-the-curse-of-knowledge/comment-page-1/#comment-41539 Kelli Fri, 05 Jun 2009 14:43:17 +0000 http://www.mpdailyfix.com/how-to-break-the-curse-of-knowledge/#comment-41539 I work for a company that sells business and financial management software and the wine/coffee analogy is great. Clients don't necessarily care how their software works; they just want to know that it works and works well for their company. It can be hard to break the "look at how much I know" habit that many people have and it's not because they're pretentious, they're just excited about their product. When you do break it, it makes you much more approachable. I work for a company that sells business and financial management software and the wine/coffee analogy is great. Clients don’t necessarily care how their software works; they just want to know that it works and works well for their company.
It can be hard to break the “look at how much I know” habit that many people have and it’s not because they’re pretentious, they’re just excited about their product. When you do break it, it makes you much more approachable.

]]> http://www.mpdailyfix.com/how-to-break-the-curse-of-knowledge/comment-page-1/#comment-41538 Jay Ehret Fri, 05 Jun 2009 13:52:58 +0000 http://www.mpdailyfix.com/how-to-break-the-curse-of-knowledge/#comment-41538 Interesting process, Paul. It's always a good idea to look outside your own industry for ideas. I also like to stay connected to those not infected with the curse. What are the questions they ask? What don't they know? If it's hard to imagine what is was like to not know something, hang out with people who don't know it. Interesting process, Paul. It’s always a good idea to look outside your own industry for ideas. I also like to stay connected to those not infected with the curse. What are the questions they ask? What don’t they know? If it’s hard to imagine what is was like to not know something, hang out with people who don’t know it.

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