Comments on: How to Be Different: ‘Zag!’ http://www.mpdailyfix.com/how-to-be-different-zag/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-be-different-zag Opinions. Commentary. News. Sat, 11 Feb 2012 13:14:15 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: A Bank with Personality? Meet Ally « [insert buzzword here] http://www.mpdailyfix.com/how-to-be-different-zag/comment-page-1/#comment-165789 A Bank with Personality? Meet Ally « [insert buzzword here] Tue, 31 Aug 2010 01:24:48 +0000 http://www.mpdailyfix.com/how-to-be-different-zag/#comment-165789 [...] Bank with Personality? Meet Ally Jump to Comments Today’s Buzzword: Zag, [...] [...] Bank with Personality? Meet Ally Jump to Comments Today’s Buzzword: Zag, [...]

]]> By: Paul Williams http://www.mpdailyfix.com/how-to-be-different-zag/comment-page-1/#comment-35349 Paul Williams Wed, 28 May 2008 12:14:16 +0000 http://www.mpdailyfix.com/how-to-be-different-zag/#comment-35349 Shekar... Thank for taking the time to comment. What you need are champions! Someone to lead the charge. I'll be talking about Seth Godin's book "Free Prize Inside" and there he offers some great advice on how to be a champion. (Look for that soon!) Shekar… Thank for taking the time to comment.
What you need are champions! Someone to lead the charge. I’ll be talking about Seth Godin’s book “Free Prize Inside” and there he offers some great advice on how to be a champion. (Look for that soon!)

]]> By: Shekar Prabhakar http://www.mpdailyfix.com/how-to-be-different-zag/comment-page-1/#comment-35348 Shekar Prabhakar Sat, 24 May 2008 18:24:21 +0000 http://www.mpdailyfix.com/how-to-be-different-zag/#comment-35348 The need of the hour is for that extra level of differentiation. As a marketer, I find that most often the biggest stumbling block is internal resistance to go to the edges, take the calculated risk and change operations to deliver on the 'zagged' brand promise. Any suggestions in the book on how this can be done? The need of the hour is for that extra level of differentiation. As a marketer, I find that most often the biggest stumbling block is internal resistance to go to the edges, take the calculated risk and change operations to deliver on the ‘zagged’ brand promise. Any suggestions in the book on how this can be done?

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