http://www.mpdailyfix.com/how-to-be-different-dominant-selling-idea/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-be-different-dominant-selling-idea Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/how-to-be-different-dominant-selling-idea/comment-page-1/#comment-35416 Julia T Thu, 31 Jul 2008 08:28:15 +0000 http://www.mpdailyfix.com/how-to-be-different-dominant-selling-idea/#comment-35416 Hear, hear! my goodness! I have come accross so many random (awful) people who 'do branding'. Get a real branding specialist; check out what they have done; check their references for goodness sakes; get samples of their work. And then, listen when you hire them, actually listen to them . . . Hear, hear! my goodness! I have come accross so many random (awful) people who ‘do branding’. Get a real branding specialist; check out what they have done; check their references for goodness sakes; get samples of their work. And then, listen when you hire them, actually listen to them . . .

]]> http://www.mpdailyfix.com/how-to-be-different-dominant-selling-idea/comment-page-1/#comment-35415 Paul Williams Fri, 06 Jun 2008 06:52:54 +0000 http://www.mpdailyfix.com/how-to-be-different-dominant-selling-idea/#comment-35415 Perhaps I should launch a comic strip featuring a large round-headed go-gettem character. I'll call it, Zaggy! Perhaps I should launch a comic strip featuring a large round-headed go-gettem character. I’ll call it, Zaggy!

]]> http://www.mpdailyfix.com/how-to-be-different-dominant-selling-idea/comment-page-1/#comment-35414 Dawn Tue, 03 Jun 2008 12:40:35 +0000 http://www.mpdailyfix.com/how-to-be-different-dominant-selling-idea/#comment-35414 Hi Paul, Thanks for the response. I find it curious that I was the only one who responded to your blog post. Seems to me, you've struck a nerve with our fellow marketing colleagues--and unfortunately not in a good way. I guess you and I zag where the others choose to zig. Too bad. Hi Paul,
Thanks for the response.
I find it curious that I was the only one who responded to your blog post.
Seems to me, you’ve struck a nerve with our fellow marketing colleagues–and unfortunately not in a good way.
I guess you and I zag where the others choose to zig.
Too bad.

]]> http://www.mpdailyfix.com/how-to-be-different-dominant-selling-idea/comment-page-1/#comment-35413 Paul Williams Tue, 03 Jun 2008 07:44:17 +0000 http://www.mpdailyfix.com/how-to-be-different-dominant-selling-idea/#comment-35413 Dawn... Thanks for reading DailyFix and for taking the time to comment... I think the core of the problem is that people are lazy. It's really hard work to figure out your zag, or dominant selling idea... People and companies often don't want to make the investment and, instead, decide to copy. It actually requires less investment of time and money to come out being your own leader, than to try to pull ahead of a leader you've photocopied. Thanks again for the note... I'm glad this post was helpful for you. - Paul Dawn… Thanks for reading DailyFix and for taking the time to comment…
I think the core of the problem is that people are lazy. It’s really hard work to figure out your zag, or dominant selling idea… People and companies often don’t want to make the investment and, instead, decide to copy.
It actually requires less investment of time and money to come out being your own leader, than to try to pull ahead of a leader you’ve photocopied.
Thanks again for the note… I’m glad this post was helpful for you. – Paul

]]> http://www.mpdailyfix.com/how-to-be-different-dominant-selling-idea/comment-page-1/#comment-35412 Dawn Mon, 02 Jun 2008 13:37:54 +0000 http://www.mpdailyfix.com/how-to-be-different-dominant-selling-idea/#comment-35412 Paul, Great post and timely too. I work with small businesses all the time that go into one business and then examine their competition and decide to COPY what they're doing!! HUH????? I try to impart this to all my clients--to survive you have to "zag!" There is simply too much noise out there to replicate what the competition is doing and then expect to be the dominant player. Specialize, specialize, specialize, even if it means abandoning an entire product/service offering that isn't attracting attention. Become the big fish in the small pond. Not a popular sentiment among businesses who want to take the "lazy" way out, i.e. "Hey Starbucks is making a killing selling high-end coffee, we should do the same!" (Even though we're known for burgers and fries). Hey McD's is making a killing making breakfast sandwiches, we should do the same!" (Even though we're known for high-end coffee). I must note, Schultz and company abandoned this idea a few months ago, but you get the idea. There has to be some end to this insanity! I want to frame this post and show it to my clients--it would make my job a WHOLE lot easier. Thanks again... Paul,
Great post and timely too. I work with small businesses all the time that go into one business and then examine their competition and decide to COPY what they’re doing!! HUH?????
I try to impart this to all my clients–to survive you have to “zag!”
There is simply too much noise out there to replicate what the competition is doing and then expect to be the dominant player.
Specialize, specialize, specialize, even if it means abandoning an entire product/service offering that isn’t attracting attention. Become the big fish in the small pond.
Not a popular sentiment among businesses who want to take the “lazy” way out, i.e. “Hey Starbucks is making a killing selling high-end coffee, we should do the same!” (Even though we’re known for burgers and fries). Hey McD’s is making a killing making breakfast sandwiches, we should do the same!” (Even though we’re known for high-end coffee). I must note, Schultz and company abandoned this idea a few months ago, but you get the idea.
There has to be some end to this insanity! I want to frame this post and show it to my clients–it would make my job a WHOLE lot easier.
Thanks again…

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