Comments on: How I Was Wrong About LinkedIn (with 2 Mini Case Studies)

By: The Single LinkedIn Tip Busy B2B Demand Generation Marketers Need « Dominate Demand

Tue, 22 Feb 2011 18:49:56 +0000

[...] tasks that drive valuable connections will vary with your background and experience, but here are two mini-case studies to draw inspiration [...]

By: Barbara Bix

Barbara Bix — Fri, 26 Mar 2010 02:20:36 +0000

I always refer to LinkedIn as the Social Media Hub when I give workshops on LinkedIn. It is your online rolodex containing all the contacts in your network. It’s status bar provides one of the best ways to keep your finger on the pulse of your network–and by extension your industry. It’s also a great way to stay top of mind with those who matter most to you–and your career.

Not just for job seekers–or those seeking new opportunities, LinkedIn also has tools for establishing thought leadership (ability to post blogs, slideshare, book recommendations, etc.), adding credibility (testimonials), and as you note connecting with others to get needed information.

For example, a colleague and I did a nationwide survey of medical device company’s use of social media. The results were picked up by the Minneapolis Star Tribune and two other major publications (both conventional and online media).

Our participants? Members of the largest medical device trade organizations in the country and members of the largest LinkedIn medical device groups….

By: Can Social Media Sell? « Attorney Don Hecker Release

Can Social Media Sell? « Attorney Don Hecker Release — Wed, 17 Mar 2010 19:52:34 +0000

[...] to live beyond the confines of your organization’s web platform. Posting engaging content on LinkedIn, Facebook brand pages, YouTube and Fast Pitches can only help extend your reach and produce better [...]

By: 23 Linkedin Tips. Or a B2B Linkedin cheat sheet | Jimmy Gilmore

23 Linkedin Tips. Or a B2B Linkedin cheat sheet | Jimmy Gilmore — Tue, 09 Mar 2010 20:25:31 +0000

[...] working on this post Marketing Profs published this great article on Linkedin case studies. Well worth a read. AKPC_IDS += "753,"; Share and [...]

By: Sridhar

Sridhar — Tue, 09 Mar 2010 18:29:25 +0000

Love this quote
“Twitter is real time, and you’re a blip on the screen,” she says. “LinkedIn waits for us. Like email, it’s there when you want it.”

Hey and I had quoted your article in my latest blog post under the section “How Companies use Linkedin for market research” http://www.interviewmantra.net/2010/03/what-linkedin-is-for.html

By: Ann Handley

Ann Handley — Fri, 05 Mar 2010 23:43:18 +0000

Thanks for weighing in here, all.

@Jasmine: Right! It’s an easy way to listen in on what folks are thinking about/reading/wondering about. As an editor, of course, that’s valuable insight. Excellent point.

@kat: Yep… just added that Wordpress plug in. Handy.

@david I like that analogy — hot biz book vs. beach novel. To continue it, I had thought of LinkedIn as something as dull as the dictionary… not very fun to read. Now I get it.

@elaine I do recall that.. ! Thanks for the reminder.

By: Does Social Media Sell?

Does Social Media Sell? — Fri, 05 Mar 2010 20:27:24 +0000

By: Elaine Fogel

Elaine Fogel — Fri, 05 Mar 2010 17:29:45 +0000

I have one success story to share, Ann. A client found me on LinkedIn, flew to my city to interview me, and then contracted with me for six months to work on a marketing project. It may be atypical, but it happened.

If you recall, I wrote a couple of MP posts on LinkedIn use, particularly on how members viewed requests to connect with people they didn’t know. It was certainly an eye-opener. As a result, I developed a white paper outlining the results with quotes from many LI members. http://bit.ly/3ipMYU

By: CCDP Certification Training

CCDP Certification Training — Fri, 05 Mar 2010 06:58:41 +0000

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By: links for 2010-03-04 | Company K Media

links for 2010-03-04 | Company K Media — Fri, 05 Mar 2010 01:31:07 +0000

[...] How I Was Wrong About LinkedIn (with 2 Mini Case Studies) | MarketingProfs Daily Fix Blog (tags: linkedin marketing hr career socialmedia socialnetworking) [...]

By: Michael King

Michael King — Thu, 04 Mar 2010 17:48:47 +0000

Great post! I have found the Groups on LinkedIn very useful as well. When I am working on a client project and I come to a crossroads at times I will place my question or situation in the proper group discussion forum and get a great deal of advise in how to move forward. I find it very helpful.

By: David Wit

David Wit — Thu, 04 Mar 2010 16:52:33 +0000

Linkedin vs Facebook is like reading a hot business book vs reading a beach novel. I do them both for different reasons and like to keep them separate. It is great to keep track of people as they jump jobs.

By: Kat Gordon

Kat Gordon — Thu, 04 Mar 2010 16:26:35 +0000

Great post, Ann. At a recent conference, LinkedIn was referred to as the “dark horse” of social media. One feature I take advantage of is the blog link. My blog gets ported over, so everyone in my network can see and read it. It’s a great way to get more eyeballs on your postings.

By: Jasmine

Jasmine — Thu, 04 Mar 2010 16:23:52 +0000

Interesting. I thought the same thing BEFORE I joined some of the groups within LinkedIn. It was only after being privy to internal group conversations that I realized that LinkedIn wasn’t just for the “suits” and could be used to gather opinions and facts on emerging technologies, trends, social media and many other topics. It’s been a great place for me to actually “hear” what other users are doing or not doing and what THEIR clients are and ar enot doing, even if I decide not to actively participate in the conversations.