Comments on: Hey Marketer: When Was the Last Time You Talked with a Customer?

By: Andrew B. Clark

Andrew B. Clark — Thu, 20 Aug 2009 14:19:37 +0000

Paul -
Great post and sage advice! I love that you maintain engagement in marketing is still a face-to-face effort – even in this age of social media. Sales and marketing need to keep the lines of engagement open and the conversations flowing both ways. Otherwise all you have is a deluge of information overwhelming the consumers trying to swim upstream. Throw-’em a life line from time-t-time.
Keep Cooking!
Andrew B. Clark
The Brand Chef

By: Paul Dunay

Paul Dunay — Tue, 18 Aug 2009 12:54:17 +0000

@Fresno – how very flattering that you would ask me in such a public way.
I am fully employed at Avaya but I am sure you can find a local resource who can help you.

By: Paul Dunay

Paul Dunay — Tue, 18 Aug 2009 12:52:23 +0000

@Long Beach – there are some many resources on the web – here is an internview I did with Douglas Karr on creating a successful blog – http://buzzmarketingfortech.blogspot.com/2007/07/how-to-build-successful-blog-quickly_24.html
also consider – Blogging for Dummies – those books really go in depth into everything you need to know about a technical topic – I should know with Facebook Marketing for Dummies coming out soon!

By: Paul Dunay

Paul Dunay — Tue, 18 Aug 2009 12:50:15 +0000

@Strategic – will do – see my last comment too

By: Paul Dunay

Paul Dunay — Tue, 18 Aug 2009 12:49:01 +0000

@Kevin – Funny you should ask – I am looking into that type of longer term tracking of the ’sentiment of the conversation’ right now – there are a few players who have some good solutions in that space.
That would make a great post on how marketers are single-handedly changing the perception of their business!

By: Fresno Business Directory

Fresno Business Directory — Tue, 18 Aug 2009 08:10:12 +0000

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By: Long Beach Yellow Page Business Directory

Long Beach Yellow Page Business Directory — Tue, 18 Aug 2009 08:06:59 +0000

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By: Strategic Growth Advisors

Strategic Growth Advisors — Tue, 18 Aug 2009 02:31:26 +0000

Thanks for the timely post, Paul.
Although we are living in a digital age where most of our present communication tools were sci-fi material 50 years ago, I keep hearing people saying they “are not communicating enough.”
With the proliferation of mobile phones, email and numerous high-tech Internet tools, I wonder why there are still individuals who feel left out.
Please do post a follow-up article just like Kevin suggested. I would really love to know how you do it via Twitter.

By: Kevin Horne

Kevin Horne — Mon, 17 Aug 2009 16:23:00 +0000

Paul:
Would love to see a follow-up post someday as to how Twitter is helping you get underneath “what the customer is saying in reaction to how we are positioned.” (with an emphasis on the last four words)
Solving things quickly like tech problems and billing issues is of course important, but that doesn’t seem to have much to do with (differentiated) positioning.
Thanks.