MarketingProfs

MarketingVOX: The Red Brick Road has landed lead global creative duties on Heineken’s flagship Heineken brand, which becomes the London-based startup’s second client after retailer Tesco, reports AdWeek. The agency’s cofounder, Frank Lowe, was closely associated with Heineken at Interpublic’s Lowe, from the London office of which Tesco jumped to The Red Brick Road in March. Sources estimate Heineken billings surpass $50 million.
The review included the incumbent, StrawberryFrog in Amsterdam, which will continue handling some projects, including sponsorship of the next James Bond movie, Casino Royale. Regional agencies will remain, adapting ads to fit Red Brick Road’s global positioning. Red Brick Road’s assignment does not include Amstel, Amstel Light or Heineken Premium Lite.
Related stories:
- Lowe Names Agency ‘Red Brick Road’
- Ed Morris to Remain at Lowe
- Frank Lowe Refutes Allegations, Seeks Apology from IPG
- Tesco to Go with Frank Lowe
- Frank Lowe Launches New Agency