MediaBuyerPlanner: Hearst Magazines Digital Media, a unit of Hearst Magazines, today announced the full-scale format launch of TheDailyGreen.com, a resource for environmental news, tips and information.
With TheDailyGreen.com, Hearst is the first major magazine company to launch a consumer-oriented news and service website devoted to assisting consumers interested in a more earth-friendly lifestyle, according to Hearst. Originally unveiled in a beta-version on Earth Day 2007, the full-format version of TheDailyGreen.com is “a mash-up between a mainstream media site and a grassroots, blog-based, community-centric site.”
The site features a community interface as well as tools for localized content, video, flipbooks, promo players, blogs and more.
Hearst has teamed up with MSN to provide TheDailyGreen.com content to MSN’s recently launched MSN Green channel.
The site is Hearst Magazines’ first pure-play, non-magazine brand website and is part of a growing stable of newly launched or acquired websites at Hearst, including 14 magazine sites, eSPIN.com, MisQuinceMag.com, RealAge.com and Kaboodle.com.
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