MediaBuyerPlanner: Several new lists have hit the market this month, according to Multichannel Merchant.
Rubin Response Services is offering 129,000 health-conscious consumers – 70 percent of whom are women – who have purchased vitamins, supplements or weight-loss products online after enrolling for a free trial. The cost is $100/M.
List Connection is renting a list of 2.25 million home office product buyers. Split evenly between men and women, these professionals have an average income of $50,000 and spent an average of $200 per order on business supplies. Cost is $95/M.
Golf product buyers can be reached via Paramount Lists’ new list of 255,000 consumers who have purchased some sort of golf product or service, mainly through direct mail. Cost of the list is $125/M.
More on list marketing:
- List Industry Challenges Include Lack of New Lists
- Act One Lists Offers 24MM Occupations List
- MetaResponses Wins 6 New Motley Fool Lists
- 5280 Mag One of Three New Lists Available
- Two New Databases Hit the Market
- KMC Releases Competitive Tennis Players List
- Three New Lists Hit Market
- Stevens Publishing Hands over In-House Lists to Worldata to Control
- New Lists Reach Private Golf Club Members
- Worldata Acquires Lists Totaling 600,000 Names
- MeritDirect New Manager of Manufacturing Files
- List Management Services Awarded Three Investor Files
- MeritDirect Wins CMP Media Lists
- Direct Media Lands GNC List Management
- Worldata Wins TechRepublic List Management
