MediaBuyerPlanner: The HD Digital Radio Alliance will launch a radio ad campaign around BMW’s in-car HD Radio offering.
The campaign, touting the fact that BMW is the first automotive manufacturer to offer factory installed HD digital radio receivers as an option in all 2007 models, will launch in 85 markets, writes Radio Ink.
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- MBP Overview: What You Need to Know about HD Radio, Updated 2/2
- BMW Offering HD Radio across All Products
- HD Radio Launches Outdoor Campaign at Auto Show
- HD Radio Alliance Ups Ad Commitment by $50 Mil
- HD Radio Now Broadcast by 1,000 U.S. Radio Stations
- Study: One in Three Americans Interested in HD Radio
