Comments on: Guide to Facebook Fan Pages: Destinations vs. Collaborative Conversation Spaces

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By: Sam

Sam — Mon, 29 Jun 2009 21:28:25 +0000

Seni,
Enjoyed the post. I’ve been tasked with revitalizing the FB pages of a couple different organizations.
I understand the need for a page to serve as a communication space as much as a branding destination. The questions that arises, however, is how do you prevent the page from devolving into a series of conversations completely unrelated to your organization?
Appreciate your time.

By: Tangerine Toad

Tangerine Toad — Fri, 30 Nov 2007 01:33:05 +0000

Welcome Seni.
@Ann: Very smart move inviting Seni to post on here. He’s very thoughtful and resourceful and really has a great insight into 2.0
@Seni: As you know, you are preaching to the converted here with me. My only quibble with your take is that I think you’d have to be one of the “Prom King” brands to really get any kind of traction going on FB.
I mean how many fans of “3M Scotch Tape” are you going to get?
Your suggestions for building value are right on though. People love giving suggestions on how to improve things and if you can use incentives to get them to your page, all the better.
Again, welcome aboard.

By: Andrew

Andrew — Thu, 29 Nov 2007 17:55:38 +0000

I have just started to look at Facebook and this was a great piece of information – was happy to stumble it! thanks

By: Ryan

Ryan — Thu, 29 Nov 2007 16:52:15 +0000

Great entry. There’s some really, really helpful info in here.
Do you have any examples of groups that have done it right?

By: Paul Barsch

Paul Barsch — Thu, 29 Nov 2007 13:30:54 +0000

Seni, welcome to the FIX!