Comments on: Guest Post: Four Steps To Obtain Budget For Monitoring In 2010 http://www.mpdailyfix.com/guest-post-four-steps-to-obtain-budget-for-monitoring-in-2010/?utm_source=rss&utm_medium=rss&utm_campaign=guest-post-four-steps-to-obtain-budget-for-monitoring-in-2010 Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Ashley Lim http://www.mpdailyfix.com/guest-post-four-steps-to-obtain-budget-for-monitoring-in-2010/comment-page-1/#comment-48941 Ashley Lim Thu, 11 Feb 2010 07:14:18 +0000 http://www.mpdailyfix.com/?p=21534#comment-48941 Nice article. Budget may be an issue if the data collected is not actionable, hence its important to prove that results can be derived and quantified from the monitoring online. Ashley Lim Social Media Consultant Brandtology http://www.brandtology.com http://twitter.com/ashleyanting Nice article. Budget may be an issue if the data collected is not actionable, hence its important to prove that results can be derived and quantified from the monitoring online.

Ashley Lim
Social Media Consultant
Brandtology
http://www.brandtology.com
http://twitter.com/ashleyanting

]]> By: Fabrice Calando http://www.mpdailyfix.com/guest-post-four-steps-to-obtain-budget-for-monitoring-in-2010/comment-page-1/#comment-48708 Fabrice Calando Wed, 10 Feb 2010 20:33:30 +0000 http://www.mpdailyfix.com/?p=21534#comment-48708 Hi Chuck, That should have been Chuck, not Beth! Sorry about that. I blame the lack of coffee! Again, Sorry! Hi Chuck,
That should have been Chuck, not Beth! Sorry about that. I blame the lack of coffee!

Again,
Sorry!

]]> By: Chuck Hemann http://www.mpdailyfix.com/guest-post-four-steps-to-obtain-budget-for-monitoring-in-2010/comment-page-1/#comment-48656 Chuck Hemann Wed, 10 Feb 2010 18:06:03 +0000 http://www.mpdailyfix.com/?p=21534#comment-48656 Hey Ralph - thanks for your comment. I was hoping/wondering if someone would bring this up. In your case, I think what's most important is developing the workflow so that you can eliminate operational inefficiencies that typically come with monitoring (traditional or social or broadcast). So, is there a way you can share some of that burden with your clients? Many of the tools out there allow you to just e-mail straight from the dashboard. I'd be setting up alerts when you're monitoring social so that you aren't forced to be staring at it all day long. The folks doing the monitoring don't necessarily have to be in PR. Are there other members on your CST (client service team) who can assist? Hey Ralph – thanks for your comment. I was hoping/wondering if someone would bring this up. In your case, I think what’s most important is developing the workflow so that you can eliminate operational inefficiencies that typically come with monitoring (traditional or social or broadcast). So, is there a way you can share some of that burden with your clients? Many of the tools out there allow you to just e-mail straight from the dashboard. I’d be setting up alerts when you’re monitoring social so that you aren’t forced to be staring at it all day long. The folks doing the monitoring don’t necessarily have to be in PR. Are there other members on your CST (client service team) who can assist?

]]> By: Peter Johnson http://www.mpdailyfix.com/guest-post-four-steps-to-obtain-budget-for-monitoring-in-2010/comment-page-1/#comment-48654 Peter Johnson Wed, 10 Feb 2010 17:57:16 +0000 http://www.mpdailyfix.com/?p=21534#comment-48654 I think this is the cats pajamas. Nicely done, Chuck. Congrats on the career transition. I think this is the cats pajamas. Nicely done, Chuck. Congrats on the career transition.

]]> By: Ralph Davila http://www.mpdailyfix.com/guest-post-four-steps-to-obtain-budget-for-monitoring-in-2010/comment-page-1/#comment-48645 Ralph Davila Wed, 10 Feb 2010 17:15:59 +0000 http://www.mpdailyfix.com/?p=21534#comment-48645 Hey Chuck, Great insight on this subject matter, which tends to be nebulous to our C-suite and leaders. The question that comes up, much like traditional PR measurement, is how do I measure ROI and what's the value to my organization? I think you answered that in a way that anyone can understand. And I do agree that listening teams should be rooted in the PR function. One thing that may be of assistance to practitioners that are one-person teams is how to effectively handle the workload by themselves. I am the sole PR person at my agency, with the occasional intern to assist me on daily functions. When I have a client that requires diligent and detailed online rep. management, it becomes a balancing act of my time as to how much of each day I should dedicate to monitoring, responding, etc. I would be interested to hear what you think about that and how, in your opinion, others like me can develop an approach to managing the incredible amount of data and analysis needed to adequately execute ORM. Best, Ralph D. Hey Chuck,

Great insight on this subject matter, which tends to be nebulous to our C-suite and leaders. The question that comes up, much like traditional PR measurement, is how do I measure ROI and what’s the value to my organization?

I think you answered that in a way that anyone can understand. And I do agree that listening teams should be rooted in the PR function. One thing that may be of assistance to practitioners that are one-person teams is how to effectively handle the workload by themselves.

I am the sole PR person at my agency, with the occasional intern to assist me on daily functions. When I have a client that requires diligent and detailed online rep. management, it becomes a balancing act of my time as to how much of each day I should dedicate to monitoring, responding, etc.

I would be interested to hear what you think about that and how, in your opinion, others like me can develop an approach to managing the incredible amount of data and analysis needed to adequately execute ORM.

Best,
Ralph D.

]]> By: Chuck Hemann http://www.mpdailyfix.com/guest-post-four-steps-to-obtain-budget-for-monitoring-in-2010/comment-page-1/#comment-48639 Chuck Hemann Wed, 10 Feb 2010 16:28:27 +0000 http://www.mpdailyfix.com/?p=21534#comment-48639 Edward - I'd agree entirely that data driven decisions, whether social or otherwise, need to be the order of the day and data needs should flow from measurable objectives. On the agency point, there are probably some who are abusing in the way that you reference, but I think it's incumbent on agency folk to approach clients in the "right" way with listening. Make it a strategic part of the social media planning process. Make it the basis by which you make decisions. Otherwise, you're just providing some interesting information that's not really all that actionable. Edward – I’d agree entirely that data driven decisions, whether social or otherwise, need to be the order of the day and data needs should flow from measurable objectives. On the agency point, there are probably some who are abusing in the way that you reference, but I think it’s incumbent on agency folk to approach clients in the “right” way with listening. Make it a strategic part of the social media planning process. Make it the basis by which you make decisions. Otherwise, you’re just providing some interesting information that’s not really all that actionable.

]]> By: @Edw3rd http://www.mpdailyfix.com/guest-post-four-steps-to-obtain-budget-for-monitoring-in-2010/comment-page-1/#comment-48630 @Edw3rd Wed, 10 Feb 2010 16:09:25 +0000 http://www.mpdailyfix.com/?p=21534#comment-48630 Agencies "selling" monitoring, listening or whatever you want to call it is a big part of this problem. These are not one-off services to rachet-up an invoice. Executives need to rethink their sources of information, and strategically implement "monitoring" in the way people work and communicate - otherwise you're back to awaiting the next client briefing and praying someone knows what they want to do. Why don't you start with setting measurable outcomes as objectives. The rest will follow. Agencies “selling” monitoring, listening or whatever you want to call it is a big part of this problem. These are not one-off services to rachet-up an invoice.

Executives need to rethink their sources of information, and strategically implement “monitoring” in the way people work and communicate – otherwise you’re back to awaiting the next client briefing and praying someone knows what they want to do.

Why don’t you start with setting measurable outcomes as objectives. The rest will follow.

]]> By: Chuck Hemann http://www.mpdailyfix.com/guest-post-four-steps-to-obtain-budget-for-monitoring-in-2010/comment-page-1/#comment-48625 Chuck Hemann Wed, 10 Feb 2010 15:58:54 +0000 http://www.mpdailyfix.com/?p=21534#comment-48625 Fabrice - glad you found the post useful. Hopefully you are able to convince your superiors! Narciso - thanks very much for your comment. Agree wholeheartedly. Making listening, or just social media in general digestible is one of our primary jobs/concerns. Fabrice – glad you found the post useful. Hopefully you are able to convince your superiors!

Narciso – thanks very much for your comment. Agree wholeheartedly. Making listening, or just social media in general digestible is one of our primary jobs/concerns.

]]> By: Narciso Tovar, Big Noise Communications http://www.mpdailyfix.com/guest-post-four-steps-to-obtain-budget-for-monitoring-in-2010/comment-page-1/#comment-48607 Narciso Tovar, Big Noise Communications Wed, 10 Feb 2010 14:58:16 +0000 http://www.mpdailyfix.com/?p=21534#comment-48607 Great Post, Chuck! This is a great way to arm the troops in the field, as it can be very difficult to move forward with some clients. This kind of approach is simple, effective and easy for a novice in social media (most of our clients) to understand. Narciso Tovar Big Noise Communications @Narciso17 Great Post, Chuck! This is a great way to arm the troops in the field, as it can be very difficult to move forward with some clients. This kind of approach is simple, effective and easy for a novice in social media (most of our clients) to understand.

Narciso Tovar
Big Noise Communications
@Narciso17

]]> By: Fabrice Calando http://www.mpdailyfix.com/guest-post-four-steps-to-obtain-budget-for-monitoring-in-2010/comment-page-1/#comment-48597 Fabrice Calando Wed, 10 Feb 2010 14:35:20 +0000 http://www.mpdailyfix.com/?p=21534#comment-48597 Thanks Beth, These are some good pointers. The company I work for are open, but not ready yet. This will help me convince them! Fabrice Thanks Beth,
These are some good pointers. The company I work for are open, but not ready yet. This will help me convince them!

Fabrice

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