Comments on: Guest Post: A Brand’s Largest Social Media Obstacle

By: Shenan Reed

Shenan Reed — Tue, 14 Jul 2009 01:17:32 +0000

Samir – I think you are correct in the need for human capital as an investment needed to make this happen. I would encourage companies to look internally first before searching for a “social media expert”. You don’t need someone with a big price tag to take on the ownership of this position, you need someone who is curious, engaged and actively gets the space. Of course the help of a digital agency that can provide guidance can’t hurt either. That said the brand should always drive the voice, but that voice is best heard if it’s human.

By: Becky Pearce

Becky Pearce — Mon, 13 Jul 2009 03:59:47 +0000

This post is right on. The challenge is that a company’s culture is virtually impossible to change. In my experience, social media initiatives are being pushed by an individual who really believes in it and that individual is rarely top mgmt/owners. So not only are they working solo but they don’t necessarily have the power or influence to affect major change needed.

By: Michelle Chun-Hoon

Michelle Chun-Hoon — Fri, 10 Jul 2009 17:36:48 +0000

Mistakes and obstacles are brought about when entering the social media world, but research, motivation and management can limit the number of mistakes and help overcome those obstacles. There are many benefits and opportunities to be taken advantage of in the social media world. You made some good points here and I completely agree that the customer should come above all.

By: gianandrea facchini

gianandrea facchini — Fri, 10 Jul 2009 07:52:48 +0000

Samir, great post about the need of a strategic approach to social media, an approach where time and timing are crucial to reach the goal.

By: Samir Balwani

Samir Balwani — Thu, 09 Jul 2009 17:29:07 +0000

Navah, I’m not sure I understand what you mean. Why don’t you contact me from my site and we can chat.
Thanks!

By: Navah

Navah — Thu, 09 Jul 2009 17:11:37 +0000

Great thoughts, but how would you recommend a B2B business to market to the end user? And, how would you track it?
Thanks!