MediaBuyerPlanner: ABC’s Grey’s Anatomy was the most-watched TV show in time-shifted mode by TiVo users during premiere week. It was watched by 19.8 percent of TiVo viewers in time-shifted mode and 7.39 percent in live mode, according to TiVo’s StopWatch service.
CBS’s CSI: Crime Scene Investigation, ABC’s Desperate Housewives, CBS’s Survivor: China, and NBC’s The Office followed, writes Mediaweek.
(See table summarizing the premiere week data.)
With the exception of sports programming, nearly two-thirds of all TiVo viewing during the first week of the new television season occurred in time-shifted mode.
Other shows that were watched heavily in time-shifted mode included Heroes, House, ER, Las Vegas, CSI: Miami, Two and a Half Men and Brothers & Sisters.
(See MarketingCharts for time-shifted viewing data for each day of premier week).
Related stories:
- Nielsen Bows to Clients’ Wishes, Axes New Cume Rating Rule
- Time-shifted Viewing Boosts Local Ratings
- TV Viewer Erosion More Evident Than Ever
- Nielsen: DVR Users Watch Two-Thirds of Television Ads
