Comments on: Green & Authenticity Make a Good Marriage

By: Neil Anuskiewicz

Neil Anuskiewicz — Mon, 07 Apr 2008 22:00:17 +0000

I know this is an older blog post but I found something today that is relevant. The National Review has posted an audio book about how being a unabashed capitalist and being green go together. When both liberals and conservatives are pro green we have a consensus for the better! http://tv.nationalreview.com/uncommonknowledge/post/?q=YTg0Mzg4NDI4NWYzYmFhMTk2Y2MxZjczZDE1YjQ3MGE=

By: Elaine Fogel

Elaine Fogel — Mon, 03 Mar 2008 04:33:23 +0000

I agree with most of this, with the exception of a libertarian approach. We all share this planet, and so, all must share the load and responsibility for it and its people – from individuals, businesses, NGO’s AND governments. It’s not just “leading with the heart;” it’s also leading as paragons with the hopes that our behavior will motivate others.

By: Neil Anuskiewicz

Neil Anuskiewicz — Wed, 27 Feb 2008 00:14:01 +0000

Lewis, agreed, we rely too much on governments and organizations when really it comes down to millions of small personal and business decisions made every day.

By: Lewis Green

Lewis Green — Tue, 26 Feb 2008 17:10:10 +0000

Neil,
Thank you for sharing. While I agree that governments and NGOs have a role, I believe the power for change rests within individuals and businesses.
Ted,
Unless we live our core values, hope is more a wish than something probable. Thanks Ted.
Paul,
We all need to watch wasteful spending. I agree Paul.

By: Paul Barsch

Paul Barsch — Tue, 26 Feb 2008 14:52:57 +0000

Lewis, we need to be good stewards of the resources we’re given. That holds true for CEOs as well as marketing professionals. I’m of the belief that if we (as marketers) were better stewards of our resources -specifically marketing budgets–we’d get increases YOY instead of cuts.

By: Neil Anuskiewicz

Neil Anuskiewicz — Tue, 26 Feb 2008 13:47:35 +0000

Great post. The private sector will have a key role in building community and save the world.
That is not the whole story: Nations, Non-Governmental Organizations, and individuals will have huge influence, too.
It has been said many times, though, that a thriving middle class is the key to a stable, peaceful democracy. And stable democracies rarely make war with each other. Your model is the key to a strong middle class and hence possibilities for stable democracy.
We achieved a lot along those lines in America but to *sustain* and *build* on what we have achieved we need to move toward the business model you propose. There is no question we can do much, much better.

By: Ted Mininni

Ted Mininni — Tue, 26 Feb 2008 13:47:35 +0000

Nice post, Lewis. Authenticity, transparency and ethical behavior have always been the most desirable attributes for every business. . .so has being a good corporate citizen. Strong leaders use their hearts, as well as their heads, to lay a solid foundation for their businesses. They set a course and stay on it, regardless of the challenges that arise. They choose to do what is right. They don’t engage in a lot of talk about their company’s core values; they live them. As you say, if every company followed this model, we would have better communities, and a better world.