Comments on: Gotham or Longtail Trust Builds Community

By: Machira

Machira — Sun, 27 Jul 2008 08:54:07 +0000

This is very refreshing, and shows how “like” or similar very dissimilar people are.

By: Elaine Fogel

Elaine Fogel — Thu, 13 Dec 2007 21:15:14 +0000

Great suggestions, Toby. I understand that social media continues to evolve, but what’s your opinion on the ROI of using this tactic in a marketing mix?

By: Toby

Toby — Thu, 13 Dec 2007 04:25:33 +0000

@Lewis and Michael – Thanks for your kind words.
@Lewis – Never made sense to me why a company would want to send email or direct USPS mail to people who didn’t want it.
@Michael – Terrific points to remember. Even the best of friends can kindly agree to disagree.

By: Michael E. Rubin, Blog Council

Michael E. Rubin, Blog Council — Wed, 12 Dec 2007 23:19:58 +0000

Toby,
Brava! Wonderful post. My favorite was “As in any product/service you can’t be all things to all people.” Truer words were never spoken, or as a mentor to me once said, “Focus focus focus.”
If I may, I would also add, “Be quick to praise, and emphasize communality.” Communities don’t have to be Utopian gardens of peace and tranquility, but the best and most productive ones I’ve been involved with have been characterized by an overwhelming sense of collegiality. Have a question? Ask and receive helpful answers. Have an idea? Share it and receive feedback that is constructive and not condescending.
Building an attitude of sharing and helpfulness is not easy and involves a lot of patience, but the investment in energy will result in long-term sustainability.
Cheers,
Michael

By: Lewis Green

Lewis Green — Wed, 12 Dec 2007 15:45:10 +0000

Toby,
Thank you for sharing some valuable techniques and lessons. My favorite:
“Honesty, transparency and authenticity are not nice to haves but *must haves* if you enter this space.”
PS I just read today that 95 percent of all e-mail is SPAM, as indicated by the most recent research. Up by 20 percent since the CAN SPAM Act. Maybe that isn’t such a great tool to build support for anything.
PPSS By the way, don’t you just love how Susan Denby is spamming us. She does deserve to get blocked, don’t you think?