MediaBuyerPlanner: Google’s moves into radio and television advertising are not meant to steal advertising revenues from other broadcasters but to grow the entire market.
That, at least, is what Google chairman and CEO Eric Schmidt told broadcasters yesterday (Monday) at the National Association of Broadcasters, writes Broadcasting & Cable.
Schmidt’s words of reassurance followed Google’s announcement that it had struck a deal with Clear Channel that guaranteed Google a portion of 30-second spots on more than 675 of Clear Channel’s stations. Schmidt claimed that, because Google’s cut of ad revenues is fairly small – initially only 5 percent or so – Google’s deal is primarily focused on bringing in new prospects.
Related stories:
- Google Audio Gets Major Boost with Clear Channel Deal
- Google Aquires DoubleClick for $3.1B; Microsoft Urges Review of Deal
- DoubleClick Announces Online Ad Marketplace
- Google’s Schmidt: Targeting Could Improve TV Ads, Too
- Madison Avenue Rejects Google’s Brand Advertising Efforts
- Analyst: Google Audio Lacks Sufficient Inventory
- Test of Google Audio Ads Underway
- Google Radio Moving Forward, Audio Ads by Year-end
