MarketingVOX: Kimberly Maul of The Book Standard divulges that Google will soon be unveiling a new marketing component of the Google Book Search Partner Program, according to Web Pro News.
The pending program will empower publishers to add a co-branded Google Book Search tool onto their sites at no cost if they’re part of the program.
The Book Search tool enables customers to sample written content before making a purchase.
McGraw-Hill is among the first publishers to implement the tool. They are also testing Microsoft’s Live Search for books.
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