MediaBuyerPlanner: Advertisers looking for sponsorship opportunities in the “green” space would do well to look into the series of concerts “bigger than Live Aid” that is being planned in a bid to put the subject of climate change before a global audience.
The goal is to get people to take action, likely in the form of personal pledges to reduce emissions, Financial Times reports (via Environmental Leader).
Although not stated in the article, sponsorship opportunities for corporations should be huge, both at the event, on broadcast TV, and in terms of pledges to lower emissions. Al Gore will make the official announcement tomorrow.
The event, scheduled for July 7, will feature co-ordinated film, music and television events in seven cities including London, Washington DC, Shanghai, Rio de Janeiro, Cape Town and Kyoto, with major broadcasters and media owners aiming to extend the reach of public awareness of global warming.
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