MediaBuyerPlanner: In a move to pull ABC’s World News Tonight from its six-month ratings slump, yesterday the network named Charles Gibson, who currently co-anchors ABC’s Good Morning America with Elizabeth Vargas and Diane Sawyer, as the evening newscast’s permanent anchor, writes Media Life.
The network’s decision signals a shift for ABC, which had been gaining on NBC’s Today show for the top morning ratings. According to the article, by breaking up its morning anchors, ABC probably won’t surpass the Today show in the near future. Gibson’s move may be in response to Katie Couric’s decision to move from NBC’s Today to CBS’s Evening News.
Vahe Habeshian BIO
05.24.06
