MarketingProfs

MediaBuyerPlanner: Gas Station TV has signed a deal with Murphy Oil USA to provide digital media programming for Murphy USA gas stations nationwide through 20″ high-definition LCD screens embedded within gas station pumps. The screens will feature ABC TV programming and original content including local news, sports, weather and traffic. GSTV has launched in Dallas and will soon arrive in Atlanta and Houston.
Current content includes “News You Can Use” segments from ABC’s “Good Morning America” along with news, weather forecasts and traffic updates from ABC-owned stations as well as promotional material, The Washington Post reports. Rotating ads from such retail brands as Pepsi, Frito-Lay and US Tobacco are woven into the segments.
GSTV will be at 100 Murphy USA locations by September 2006, with 400 stations in the top 10 U.S. markets by January 1, 2007.
For content and programming, GSTV has signed with ABC, and for sales and marketing with ABC New Media Sales. GSTV has also formed a partnership with Gilbarco, the world’s largest manufacturer of gas retailer equipment and technology, with 90 percent market share of all gas station pumps in the U.S.