Data, data, everywhere… but how to understand it?
You can get an answer to that question by attending a free MarketingProfs seminar this coming week.
At the MarketingProfs seminar, “The State of the B2B Marketing,” you’ll first get a modern definition for data. Defining a term is the first step in being able to analyze it, after all. Then, we’ll dig into results of over 100M contacts from sponsor NetProspex’s B2B data benchmark report, State of Marketing Data 2013.
Why dig through the data? In doing so, you’ll find out what’s up with B2B marketing databases across companies of various sizes in various industries. (For example, did you know that more than 50% of companies work with unreliable data that negatively affects their marketing? True story.)
Plus, you’ll learn the true state of marketing data and gain perspective around where you stand.
The free seminar will be given by presenter Maribeth Ross. She is the vice president of marketing at NetProspex, so she has extensive experience in understanding data and creating award-winning programs.
In attending this free seminar on Tuesday, Feb. 26, at 1 p.m. (Eastern time), you’ll also get the skinny on troubleshooting and also learn best practices for handling data. And you’ll receive a free copy of the report.
And not only is this seminar free but it’s online, so you’ll be able to see it from the comfort of your office (or coffee shop or cabana). Register today to get the scoop on the state of B2B marketing.