MediaBuyerPlanner: News Corp. has inked a 10-year deal to air Fox programming on the 1,400-square-foot Panasonic Astrovision screen at One Times Square.
Panasonic Corp. of North America is the sub-lessee and sponsor of the program, writes Mediaweek. News Corp. will air at least three hours of programming daily, including an hour of Fox5’s Good Day New York, an hour of Fox News’ Fox & Friends and an hour of Fox News’ Fox Report with Shepard Smith.
The screen will also show live feeds from Fox Sports, including the World Series, NFL games, Nascar’s Daytona 500 and College Football’s Bowl Championship series.
Until Oct. 1, NBC had control of the screen’s content.
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